After working with the Google team and realizing the importance of relevancy, the next step was to take our highly relevant value reporting information and apply it to digital advertising. Thus, SmartAdvertising was born.
Charleston, SC (PRWEB) October 25, 2013
PureCars® announced today its SmartAdvertising™ product was the recipient of the well-respected 2013 DrivingSales Innovation Cup for the most innovative dealership solution of the year. The award was presented in Las Vegas on October 15th at the DrivingSales Executive Summit, in which over a thousand dealers and industry professionals were in attendance.
Dealerships are furiously competing to "Win the Click" online and make their vehicles stand out. PureCars’ suite of products allows dealers to showcase the value in their vehicles in the most effective ways possible. The PureCars Value Report® starts with inventory data and seamlessly analyzes proprietary value data points for each VIN, resulting in highly relevant information for a better consumer experience, more eye-catching VDP’s, and far more opportunities for the progressive dealers that use PureCars. “PureCars mission is to provide more relevant information to improve the car buying experience,” explained Jeremy Anspach, President and CEO of PureCars.
Anspach, being the visionary and innovator that he is, took the data from the PureCars Value Report one step further with SmartAdvertising. “After working with the Google team and realizing the importance of relevancy, the next step was to take our highly relevant value reporting information and apply it to digital advertising. Thus, SmartAdvertising was born,” said Anspach.
SmartAdvertising combines the intelligence of the Value Report with the sophistication of new digital marketing capabilities to delivers dynamic online advertisements based on a dealer’s in-stock inventory and a specific consumer’s online behavior. The solution is fully automated and helps dealers reduce the cost of digital marketing efforts, while delivering a superior consumer online experience. SmartAdvertising has taken digital marketing to the next level by creating a world-class platform for paid search and display advertising in the automotive arena.
“This year’s winners represent the best of innovation and strategy in our industry. And, because the winners were judged and selected by dealers, their focused ideas - boosted by technology - are sure to be adopted and make a difference in showrooms across the country,” said DrivingSales CEO and Founder Jared Hamilton to the audience of the DrivingSales Executive Summit. “Each year, our Innovation Cup Awards are a source of inspiration to our team and to our attendees, and this year was no exception, rounding out our best-ever summit. We congratulate PureCars for offering the kind of creative thinking that will help move our industry forward.”
If you are interested in PureCars products please contact 877-860-7873.