Los Angeles, CA (PRWEB) March 27, 2013
PureCostumes.com has gotten a head start on the 2013 Halloween season by adding over 100 new costumes, wigs and accessories to its existing catalog. Although many of the new products are scheduled to be delivered closer to Halloween, Pure Costumes has already begun taking pre-orders on all its new styles. Among the newly added merchandise are a variety of licensed products from Disney and Marvel, including new princess costumes for girls (here) and new superhero costumes for boys (here). In addition, Pure Costumes has added a variety of costumes for infants (here) and toddlers, as well as sexy costumes for women. The online retailer is looking to generate interest early on by providing plenty of Halloween costume ideas for the year.
Strategically, Pure Costumes is looking to set itself apart from competitors by allowing pre-orders on all 2013 Halloween costumes, wigs and accessories. While many online retailers offer a first look at new products, not all companies support pre-orders or waitlists. By giving customers exclusive access to the newest costumes for the year and allowing them to reserve their costumes now, Pure Costumes hopes to build an entourage of followers, especially since the retailer plans on revealing its line of 2013 products in different phases.
At this time, customers are able to reserve costumes online by making their purchase directly on the website. All pre-orders are estimated to ship by September 1, 2013, ensuring customers that they will receive their products well before Halloween. However, the retailer has noted that many shipments do arrive earlier and orders are filled as soon as inventory becomes available. Therefore, it is expected that most pre-orders will ship before September. While the pre-order option is a value-added service for customers, it also benefits Pure Costumes by allowing the retailer to improve its sales forecasting and better control its inventory. This provides a win-win situation for both the retailer and consumers, which is why PureCostumes.com has chosen to offer the pre-order option for the past several years.
PureCostumes.com has become a top destination for Halloween costumes and accessories by providing a unique shopping experience to its customers. By constantly looking at new ways to take advantage of all its resources, the company is set to continue its trend of growth this year. With plenty of time before the Halloween season, it is expected that the rest of its 2013 costumes, wigs and accessories will be available for pre-order before the end of summer.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories,wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.