Los Angeles, CA (PRWEB) March 05, 2013
As PureCostumes.com continues to improve its Halloween costumes and accessories website (here), the online retailer has launched a new design on its blog this week. The new design is a simplified version of its previous layout with a clean design, plain white background and the addition of topic categories to make the overall experience more pleasant for its readers. PureCostumes.com hopes that by eliminating any perceived clutter, the information being published will be easier to absorb. Additionally, with the addition of the popular topic categories, its readers and customers are now able to zero in on their topics of interest without scrolling through pages of irrelevant posts.
In line with its new blog design, PureCostumes.com also plans on increasing its article frequency with a focus on a variety of subjects to provide more content for its readers. Pure Costumes will introduce segments on new Halloween costume trends (here), do-it-yourself costume ideas, costume party ideas, holiday costume ideas (here) and more. With these topics, the Halloween costume retailer hopes to connect with its customers by providing useful content that will keep readers coming back for more. By building a loyal following and strengthening its customer base, PureCostumes.com will continue to be a top leader amongst retailers in the Halloween industry this year.
In the world of information and technology and fly-by-night internet companies, it is more important than ever for organizations to differentiate themselves from competitors. By strengthening its marketing outreach on all levels, PureCostumes.com hopes to establish a strong brand identity among consumers as the number one destination for family-friendly Halloween costumes and accessories and gain market share in the Halloween costumes industry.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults (here), plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.