Los Angeles, CA (PRWEB) February 28, 2013
As spring approaches, PureSexyCostumes.com continues with its efforts to improve its sexy Halloween costumes and lingerie website. In the spirit of wanting its customer base to receive the best shopping experience possible, the online retailer has also introduced a new layout to its blog. The idea behind the new design is to eliminate excessive details that can distract readers from the topics discussed. Having taken a minimalist approach, the result is a simple layout that is both easy to navigate and aesthetically pleasing. PureSexyCostumes.com expects that the change will entice customers to become regular visitors of its blog.
In conjunction with the redesign of its blog, Pure Sexy Costumes also plans to add new content on more frequently to strengthen its brand image and identity. This new effort mirrors its other newly launched social branding campaigns such as its Pinterest and Twitter accounts, which were created earlier this year. PureSexyCostumes.com plans to populate its blog with trending topics such as celebrity-inspired Halloween costumes, lingerie look-books, shopping guides, do-it-yourself Halloween costume ideas and more. All these topics will reflect the online retailer’s mission of providing quality products for women of all sizes at affordable prices.
With rapid changes in technology playing a huge role in the way brands interact with customers, it has become increasingly important for companies to establish visibility in all major social channels. PureSexyCostumes.com plans to make stronger efforts at connecting with its consumer base through the use of various social media outlets. Although the blog redesign is just one small step, shoppers should expect to see many more changes in the online retailer’s marketing campaigns for 2013.
About Pure Sexy Costumes
Pure Sexy Costumes is an online, one-stop shop for sexy Halloween costumes, lingerie and accessories. By forging strong relationships with manufacturers, the online costume retailer has been able to provide an extensive selection from top brands to provide great value without sacrificing quality. Pure Sexy Costumes combines an unrivaled selection of quality products with superb customer service to provide the best sexy Halloween costume and lingerie shopping experience possible. More information can be found at http://www.puresexycostumes.com.