Los Angeles, CA (PRWEB) January 17, 2013
PureSexyCostumes.com has been in the online Halloween industry for the past three years, specializing in sexy Halloween costumes and lingerie. As social media begins to play a huge part in marketing and branding, the online sexy costumes retailer has decided to reach out to consumers with a new Pinterest account. As part of its aggressive new social media campaign for the year, PureSexyCostumes.com aims to utilize Pinterest to define a lifestyle and culture that will become synonymous with the retailer’s brand.
With Pinterest’s community growing exponentially from month to month, PureSexyCostumes.com is confident that it will be able to extend its reach significantly. The sexy online retailer’s sister site, PureCostumes.com, launched a Pinterest page in 2012 and has received much positive feedback from it. Pure Sexy Costumes is looking to emulate that success, and feels that Pinterest’s users fit well into the demographics of its main target market.
According to Mashable.com, “Holidays” and “Women’s Fashion” are among the top ten Pinterest categories. With that in mind, Pure Sexy Costumes finds it crucial to hop on board in sharing its brand with Pinterest users. Through the use of various inspiration boards, Pure Sexy Costumes will dictate the company’s image, as well as the essence of its brand, in a highly visual and easily sharable method.
Although the account is in its infant stage at this point, PureSexyCostumes.com has already slated Pinterest boards for popular holidays such as Halloween, Valentine’s Day, Christmas and more, as well as boards for themed parties and special occasions such as weddings and anniversaries. In hopes to achieve similar results as its sister site, Pure Sexy Costumes expects to see an increase in followers as well as website traffic from this new venture.
Pure Sexy Costumes is very excited about its new Pinterest account and hopes to connect with thousands of potential consumers through this form of marketing. As social media continues to constantly shift and change, the company also plans to keep an eye out for new ways to share its brand and products to build stronger relationships with its customers. In the meantime, consumers may follow the retailer on Pinterest at http://pinterest.com/puresexy/.
About Pure Sexy Costumes
Pure Sexy Costumes is an online, one-stop shop for sexy Halloween costumes, lingerie and accessories. By forging strong relationships with manufacturers, the online costume retailer has been able to provide an extensive selection from top brands to provide great value without sacrificing quality. Pure Sexy Costumes combines an unrivaled selection of quality products with superb customer service to provide the best sexy Halloween costume and lingerie shopping experience possible. More information can be found at http://www.puresexycostumes.com.