Deteriorated State of Housing Market Makes Home Staging Options Vital for Asset Managers
As the number of nonperforming assets being acquired by asset management companies continues to grow, Bertone Home Staging's services are being sought after now more than ever to boost property sales.
(PRWEB) November 7, 2008 -- As a result of the decline in the real estate market, home staging has become an essential tool for improving home and property sales. South Florida-based Bertone Home Staging has witnessed a clear-cut shift in clientele with increasingly more asset companies pressured to make a sale.
With Florida currently ranking third in the nation behind Nevada and Arizona in the number of foreclosures, Bertone's knowledgeable and experienced staff is highly sought out. Recognized as an industry leader, Bertone is fully committed to providing both occupied and vacant homes the "look and feel" needed to sell quickly.
An ever more essential marketing tool, home staging helps agents sell their properties for top dollar by preparing and decorating a home before it is listed for sale. According to Bertone, a staged property statistically sells for more money and 50 percent faster.
Home staging creates a great first impression on buyers by allowing them to visualize how a space or home looks when fully furnished. It also produces better photographic advertisement and generally receives a higher appraisal price, says Angelina Perez, founder of Bertone Home Staging.
"Staging encompasses everything from minor landscaping to create great curb appeal to painting," Perez says. "The final process is then decorating and furnishing a vacant property to look like a model home or de-cluttering, de-personalizing and rearranging clients existing furniture and accessories to make the space look larger and more appealing."
At the peak of the nation's housing boom, south Florida was one of the hottest markets in the country. Sellers had multiple offers, often for well above asking price, without having to bother with enhanced marketing of any kind. Five years later, the market has made a 180 degree turn, making pre-sale preparation, like home staging and other marketing, a necessity.
Bertone Home Staging is an especially crucial service for asset managers looking to get properties off their books as quickly as possible. Most asset management companies have properties throughout the country but they rely on Bertone to evaluate those in south Florida and report on what needs to be done to achieve the best results possible.
Although based in Utah, asset management company 406 Partners consistently relies on Bertone Home Staging to help execute home sales in southern Florida.
"Bertone has proven time and time again that they can be relied upon to deliver, not only a professional and comprehensive design, but their expert advice on matters of marketing a home for fast sale," says a representative of 406 Partners.
Reports written by Bertone's capable and expert staff are accompanied by photos to further illustrate their professional recommendations. Prices for staging the properties are negotiated on a bulk deal ahead of time, eliminating lengthy back-and-forth discussion and allowing Bertone to properly stage a property within five days of an approval date.
Providing the finest home staging services today, Bertone Home Staging has the expertise, experience, and resources to help property owners and asset managers complete sales and accomplish their goals.
For more information on Bertone Home Staging, please visit www.bertonehomestaging.com.
Media contact:
Sarah Anthony
sarah @ bertonehs.com
305-249-3368
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