Green Strategies "No Fad" in Retail, New Study Finds

Despite economic concerns, retailers remain more committed to environmental issues than ever, according to a new research report from RSR Research. While cost savings dominate the motivators behind retailers' investment in "green" strategies, the report finds that Winning Retailers place equal weight on brand-building opportunities, positioning themselves to capture demand from consumers seeking environmentally friendly companies not just in the products they sell but as a member of their community.

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Retail Systems Research

In this economy, retailers across the spectrum of the industry are paying attention to the expectations of consumers, whether about assortment, price, service levels in the store, or cross-channel capabilities

Miami, FL (PRWEB) July 22, 2009

According to a new RSR Research report, an environmentally-friendly focus is no "fad," but rather a strategic initiative being employed by the best performing retailers across all corners of the enterprise.

"In this economy, retailers across the spectrum of the industry are paying attention to the expectations of consumers, whether about assortment, price, service levels in the store, or cross-channel capabilities," says Brian Kilcourse, RSR Managing Partner and co-author of the report. "Green retailing has recently become another legitimate differentiator in that brand equation that creates significant quick-hit ROI opportunities, as well."

RSR's new publication, Real-World Green: The Role of Environmental Savings in Retail, sponsored by Intel and presented in partnership with The Retail Industry Leaders Association (RILA), is derived from a survey RSR conducted of 94 retailers during April through July, 2009.

"Those retailers whose sales are already outperforming their peers have a much different approach to green retailing," says Steve Rowen, Managing Partner and co-author of the report. "They view environmental sustainability holistically, as a baseline component to any new or existing practice throughout the enterprise. Their underperforming peers still tackle green efforts on a project-oriented basis."

The report not only highlights what steps these Winners have taken within their own organizations, but also provides baseline recommendations based on their leading behaviors to fellow retailers.

To obtain a complimentary copy of the report, click here or follow this link:

http://www.retailsystemsresearch.com/_document/summary/958.

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