Content Syndication, Marketing and Promotion with RSS Feeds Adds Social Media Elements
PRESSfeed and Pheedo combine their RSS expertise to take feeds to a broader Web 2.0 audience
PASADENA, CA (PRWEB) December 5, 2006 -- Today at the Search Engine Strategies Chicago, Pheedo, the RSS marketing experts, and PRESSfeed, innovators of RSS in online PR and the social media environment, announced a strategic agreement that enables the two companies to combine their respective RSS expertise and offer clients a broader distribution and syndication of their online news content adding social media elements to the mix.
The recent BlueStreak study shows that RSS adoption figures are even higher than previously thought - 28 percent of web users read RSS feeds. As RSS feed adoption continues to grow savvy marketers are realizing that RSS is an effective method of reaching people who use the Web for information and news. 30 percent of large companies are adding RSS feeds due to customer demand, reports Jupiter Research.
"This agreement makes it possible for our clients to take advantage of Pheedo's effective RSS marketing and feed growth services," said Sally Falkow, President of PRESSfeed. "Our clients are always looking for ways to expand their distribution and this allows them to expose their content to a much broader audience online and grow their feed subscriber base."
Small to medium sized businesses who are looking for a way to reach RSS readers can implement PRESSfeed on their website and use the Pheedo network of publishers to reach new audiences. Pheedo clients who wish to start using this new method of online marketing and PR now have access to the PRESSfeed web content syndication system with online news pages and RSS feed design that exactly matches their website look and feel, as well as the social media elements needed for the Web 2.0 environment - such as tagging and social bookmarking.
"We've been looking for a way to offer feeds to small and medium sized businesses, and a solution for companies interested in adding social media optimization to their feed marketing," said Bill Flitter, VP of marketing and founder of Pheedo. "Our partnership with PRESSfeed will give our clients access to social media tools and provide PRESSfeed publishers RSS marketing solutions to help them grow and monetize their feeds."
About Pheedo
Pheedo is the leading provider of RSS marketing solutions. Pheedo operates the premier feed advertising network and the company's suite of tools simplify the process of creating, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes rely on Pheedo to create and manage successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit http://www.pheedo.com.
About PRESSfeed
PRESSfeed is a web content syndication tool that RSS enables web content. PRESSfeed publishes the content to the client's website, syndicates it in a feed and adds social media elements to make the content interactive and Web 2.0 friendly - without the need for IT involvement. PRESSfeed clients can add news content, educational product articles, product updates, or new inventory without any technical knowledge. PRESSfeed is being used by corporations to increase search engine visibility, drive new traffic to the website and improve customer relationships. http://www.press-feed.com
Contact:
Sally Falkow
70 N Catalina Ave 309
Pasadena CA 91106
626 676 6419
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