We refuse to become a statistic. Small business success need not be dictated by the economy.
Wall Street, NY (PRWEB) October 26, 2012
Red Ten NYC goes from strength to strength and has spent much of the last year determined to defy the attitude that small businesses are still struggling in today's economy. Unlike many of America's small businesses; the outsourced Sales and Marketing Firm reported growth every quarter since their expansion to New York in early 2012. (Source: http://www.redtennyc.com/red-ten-nyc-increase-revenue-every-quarter/)
The Merchant Confidence Index report released by leading marketplace ‘Reply!’ (for locally targeted advertisers) has reported small businesses are currently concerned by the weak US economy, stating that the economy is worse off than it was four years ago.
The survey revealed that the largest growth opportunities are in mobile marketing. Mobile marketing is currently on the rise (8%) in the small business community, with 15% of respondents planning to build a mobile website/app for their business in the next three to six months. It also revealed that nearly 70% of businesses use Facebook as a social media platform, whereas 30% responded that they used Twitter, however only 8% actually pay for promotions on the sites.
Payam Zamani, CEO of Reply.com Inc stated "our data shows that American small businesses are still struggling to recover from the recession. As a result, small business owners have turned to free social media platforms such as Facebook and Twitter as marketing vehicles. In turn, they have slowed their investment in paid marketing services such as daily deals, though there are still many opportunities for growth within certain segments of service offerings."
A 2012 Entrepreneur article from Catherine Clifford reports that small business owners may also be feeling frozen from the political uncertainty that is currently going on at the moment in regards to Obama and Romney's political campaign.
Republicans have been more effective at positioning the party as supportive of small business interests. Mitt Romney is favored 2-1 over Barack Obama as an advocate for growing small businesses in the United States. Similarly, 52% said Romney was better equipped to lead the US in an economic recovery, compared to 28 percent who said Obama was better equipped; meanwhile, nearly 20% of small business owners stated that neither candidate is equipped for the job. Entrepreneurs want certainty, and 87% want the elected leaders to give them confidence.
As a US small business, Red Ten NYC has managed to avoid this trend where many are struggling to stay afloat. The firm has had great success as they have been quick to implement strategies and business practices, identifying the strengths and weaknesses within their campaign development which has led to increased revenue.