David Hughes Authors Chapter on Convergence of Search and Direct Marketing
CEO of The Search Agency writes on maximizing results in paid search and search engine optimization for Stan Rapp’s latest book, Reinventing Interactive and Direct Marketing.
Santa Monica, CA (PRWEB) November 12, 2009 -- The Search Agency (TSA) is proud to announce David Hughes’ contribution to Stan Rapp’s recently published book Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.
Stan Rapp is the co-author of six books on direct marketing and was named by Advertising Age as one of the 101 individual who shaped advertising in the 20th century. In his latest book, Rapp brings together a variety of industry experts to examine the convergence of interactive and direct marketing and our evolution from mass media consumption to user-generated content and conversational marketing. Hughes’ chapter, entitled “SEM and SEO: Core Drivers of iDirect Success,” addresses the importance of applying the principles of data-driven project management to search marketing.
“It was an honor to collaborate on this book with such a talented group of marketing experts,” said Hughes. “Individually each author contributed a unique perspective to the nature of direct marketing in our digital era. Together we worked to define Stan Rapp’s ‘iDirect’ concept by investigating the requirements for success in our new marketing reality.”
In addition to Hughes’ chapter on search marketing, other topics include mobile marketing, e-mail, direct response television, media budget allocation, and social media. The book was published by McGraw-Hill in association with the Direct Marketing Association.
About The Search Agency
The Search Agency provides an integrated suite of pre-click and post-click online marketing services including search engine optimization, search engine marketing, conversion path optimization, comparison shopping management, social media, and display media. Founded by experts in bid optimization technology and online marketing, the company has grown to over 100 employees and is an active member of the advertiser councils for the three major search engines. The Search Agency is one of the largest and fastest growing online marketing firms, having been named a top-10 independent U.S. search marketing agency by Advertising Age and the number 83 fastest growing company in North America on Deloitte’s 2009 Technology Fast 500™. For more information or to schedule a free online marketing audit, visit www.thesearchagency.com or call 888.257.6736.
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