New York, NY (PRWEB) June 19, 2012
Online reputation management is gaining in visibility, with more and more companies understanding the significance of protecting their brand’s portrayal on the Internet. As a recent report from Bloomberg Businessweek makes clear, however, many companies still struggle to defend themselves against “smears, complaints, and skeletons escaping the closet.” In fact, some of the companies that struggle the most with online defamation are reputation management firms themselves—a testament to just how prickly the reputation defense business really is. A company called ReputationChanger.com is seeking to change that, however, offering its services to companies seeking to protect their image.
Cliff Stein, the Chief Executive Officer of ReputationChanger.com, has responded to the Businessweek article with a new statement to the press. Stein begins by affirming the importance of reputation defense—for reputation management companies, first and foremost. “The idea that some reputation management agencies still struggle to protect themselves from smears and attacks is simply astonishing,” Stein says. “Employing a reputation management firm that cannot manage its own reputation would be like going to a doctor who was overweight and smoked like a chimney, or like going to an accountant who could not balance his own checkbook.”
Stein goes on to say that online reputation management is ultimately important for companies of all kinds, however. “There is a saying in online marketing circles that a brand’s online reputation is like its business card, but in reality it’s much more than that,” he explains. “At ReputationChanger.com, we believe that online reputation is what gives a company is credibility, and its authority. It is ultimately what makes a client decide to do business with the company in question.”
Smears and online complaints can prove ruinous to any company’s online reputation—regardless of their veracity. “An online complaint may be from a legitimate customer, or it may be from a rival company, or even a disgruntled former employee,” Stein explains. “Ultimately, the source of the complaint or the smear doesn’t matter. What matters is that it’s there, front and center on Google—and that clients and potential clients are seeing it, and being scared away.”
This is where the services of a company like ReputationChanger.com come into play, Stein says. “At Reputation Changer we don’t care whether the complaints your company has received are real or totally fabricated,” Stein explains. “What we care about is helping companies and individuals clear their names, protect their reputations, and ultimately gain control of how they are portrayed on the Internet.”
Stein says that the company’s passion is for helping businesses defend themselves. “In the age of Google, people can say whatever they want about your company,” he explains. “That level of free expression is good in many ways, but the problem is that there is little a company can do to ward off complaints or unreasonable reviews. At Reputation Changer, we try to give companies the resources they need to protect themselves. We believe that every business, and every person, deserves a level of online reputation control.”
In keeping with its philosophy, ReputationChanger.com has offered its reputation defense services to a variety of companies, in all different industries. These range from small business start-ups to Fortune 500 companies, as well as law firms and medical practices. “We have helped dental offices deal with online complaints, and hotels negate the effects of bad reviews,” Stein affirms. “We have helped online marketers reduce their level of chargebacks and complaints, and we have even worked with elected officials and private citizens, simply helping them maintain privacy on the Internet.”
Stein concludes that the increased prominence of the reputation management industry is not going to change any time soon. “Reputation management is the future of online marketing,” Stein says. “No business’ marketing budget should fail to allot some funds for serious online reputation defense measures, whether it’s from a professional firm or simply on a DIY scale.”
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.