Roaman’s® Rebrands to Showcase Trend-Setting Fashions

Roaman’s®, a Redcats USA plus-size women’s apparel brand and fashion leader in the plus-size market, announced today the launch of its “All About You…All About Savings” campaign featuring a new Roaman’s®—a new look that showcases feminine to glam at affordable prices.

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Roaman's Catalog

We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice

New York, NY (Vocus/PRWEB) January 13, 2011

Roaman’s®, a Redcats USA plus-size women’s apparel brand and fashion leader in the plus-size market, announced today the launch of its “All About You…All About Savings” campaign featuring a new Roaman’s®—a new look that showcases feminine to glam at affordable prices.

Roaman’s® style, expert fit and unbeatable values have not changed, but the brand’s new logo and more modern assortment of trend-setting fashions help prove this well-known women’s brand is finding opportunities to connect with its customers and appeal to a broader audience. As part of the transformation, Roaman’s® will introduce plus-size models in its catalogs and online, as well as fresh creative including backgrounds, hair and makeup, and poses. In addition, Roaman’s® product quality has improved through fit, fabric, workmanship and details, all at the same reasonable prices customers have come to expect.

“We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice,” said Blanca Vera, SVP, General Brand Manager for Roaman’s®. “Customers will still find all of their favorites, along with a selection of new styles from dressy to casual that fit every woman’s lifestyle.”

To help celebrate its new image, Roaman’s® is offering 30% off one item to customers who place a web order using coupon code RD31446 (valid through 2/14/11).

A plus-size fashion leader for more than 100 years, Roaman's® was created for the woman who appreciates style and true value. Roaman's® offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice® collection. Sizes range from 14W to 34W (women’s, petite and tall), bras to size 56J and shoes to 14WW.

Visit Roamans.com or call 800-436-0800 anytime 24/7 to place an order.

For additional information, please visit: Roamans.com, or connect via Roaman’s® Facebook and Twitter pages. You can also find Roaman’s fashions on the web’s only plus-size shopping mall at OneStopPlus.com.

About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and The Golf Warehouse™. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Standing at the forefront of fashion, design and e-commerce, Redcats brings together 17 brands in home shopping : Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com®, The Sportsman’s Guide®, The Golf Warehouse™, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids, Castaluna and Ellos, present in 30 countries. Redcats generated 3.386 billion euros of sales in 2009, including 47% on Internet and employs approximately 16,000 associates. Redcats distribution network combines e-commerce web sites (more than 60) catalogues and stores (more than 600). Redcats is a PPR Company. For any further information: http://www.redcats.com

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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