Learn How to Boost Online Profits at the Most Important Publishing Conference of 2009

Ferndale, WA (PRWeb UK) June 9, 2009

For the latest updates on powerful ways to boost online publishing profits, discovering new, recession-proof business models, finding out who's making money in the downturn and how to apply their business methods, using social media marketing to drive sales and much more, this year's SIPA UK conference is the only show in town.

Keynote speakers will include the renowned Bill Bonner. Founder and President of Agora Inc, the largest financial newsletter publisher in the US, Bill revitalised his business by his early use of free ezines - which became the model scores of other publishers now use profitably in their own organisations. Here he'll talk about the new world of communications in the post-bubble era of the 21st century... describing why the world economy is in a deep, multi-year slump, and what publishers can do about it, using what he calls 'total integration marketing'.

Jim Bilton of Wessenden Marketing will present the results of a recent State of the Publishing Industry survey he undertook with InPublishing magazine; and Andy McLaughlin, President of PaperClip Communications in the US, will present his findings on who exactly are today's new online information buyers - and how publishers can reach them to sell digital content.

Other topics to be covered during the day include using Twitter and other social media to drive traffic and sales to websites; launching successful products, even in hard times - three practical case studies; why subscribers lapse, and how to increase retention; lead generation, and turning prospects into buyers; and generating new subscriptions, both on- and offline.

Along with the keynotes, the morning presents a choice of 20 round table discussion groups, ranging from telesales, new product development and syndication to email marketing, social media and SEO. The afternoon features a choice of three breakout tracks on marketing, publishing strategy and content issues. There is also a comprehensive exhibition where our sponsors - Premier Print Group, Adestra, WORKSsitebuilder, Abacus E-Media and BPA Worldwide - will welcome all delegates.

There will be two pre-conference discussion forums the day before the conference (Tuesday 7 July), aimed at senior marketers and publishers. See http://sipaonline.com/sipauk/Julyconference for more details.

The line-up of expert speakers includes some key names in business publishing, including Ashley Friedlein of EConsultancy; Anthony Ray of Stingray Research; Nic Laight of Canonbury Publishing; Ian Lancaster of Reconnaissance International; Lindsey Greig from Cecile Park Publishing; Angus Phillipson of WORKSsitebuilder; Toby Bray of MoneyWeek, and from the US, Jeanne Hopkins of MarketingSherpa.

SIPA UK Awards
The third annual SIPA UK awards for publishing excellence will be presented during the conference. The categories are best marketing and sales teams of the year; best new launch; best use of interactive media; best marketing campaign and best marketer; and best product.

Special offer for SIPA non-members: All non-members attending the conference can join SIPA for the one-off low rate of £100 + VAT, and thereby save £100 or more on the cost of the day. Full details of membership benefits can be found at http://sipaonline.com/sipauk/membership.

A PDF of the event brochure can be downloaded here:

http://sipaonline.com/ext/resources/sipauk/SIPA09-conference.pdf

For more information on programme, pricing and new membership offers, go to http://sipaonline.com/sipauk/Julyconference or contact
Karen Hindle on 44 (0)20 8288 7415 - email uksipa (at) btconnect (dot) com

SIPA UK Ltd, Cliveden House, 19-22 Victoria Villas, Richmond, Surrey, TW9 2JX, UK.

Registered in UK No. 6756826

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