Las Vegas, NV (PRWEB) June 28, 2012
“We are excited to have Tony Zambito on the platform and are confident our mutual clients will benefit from his experience and vast knowledge of buyer persona development and buying process mapping. Tony represents the best mind in our industry in helping sales leaders understand how the digitally empowered buyer makes complex purchasing decisions” said Greg Alexander, CEO of Sales Benchmark Index.
Since 2002, Buyerology (formerly Goal Centric) has been a leader in helping Fortune 1000 companies to create and implement buyer personas to guide buyer strategies. Tony Zambito, CEO of Buyerology, after working with Alan Cooper (considered the creator of modern day personas) and his innovative design firm in the late 1990’s, invented the Buyer Persona Development Methodology. Tony has created buyer personas and buying process maps for HP, FedEx, Oracle, Citicorp, Robert Half International, Reed Elsevier, Visa, Abbott Labs, St. Jude Medical Systems, Ernst & Young, GE, and Discover. Tony’s expertise is in qualitative research methods and techniques designed to acquire deep insights about today’s connected buyer and are used to understand dynamically changing buyer behaviors. In his career, Tony developed expertise in sales management while serving in roles as V.P. Sales and Marketing for TRW, Knight-Ridder, and Compaq.
“Buyers today are self-directing nearly 50-60% of the buying process before sales gets direct contact. So when sales get involved, they need to be ready to go. Knowing your buyers at a deep level, knowing how to converse in their language and terminology, and knowing their buying process means having a greater chance to win over your competitors. Adding the Buyer Persona Development Methodology to the Sales Benchmark Index portfolio of offerings allows sales leaders to make the number faster with less effort” said Tony Zambito, CEO of Buyerology. Sales Benchmark Index is a sales consulting firm focused exclusively on helping companies improve the productivity of their sales force. Additional information about the firm can be found at http://www.salesbenchmarkindex.com or by calling 888-556-7338.