Sales & Business Book Picked For Top 10 Must Reads for 2010

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The Market Has Changed Have You?

a must-read for sales professionals committed to winning.

Loveland, OH (Vocus) January 14, 2010

Paul D’Souza’s new book, The Market Has Changed – Have You? was named as one of the Top 10 Must Read Books of 2010 by Gerhard Gschwandtner, founder and publisher of Selling Power Magazine. Gschwandtner calls it “a must-read for sales professionals committed to winning.”

This book offers people with revenue and sales responsibilities, winning strategies to increase their energy, resourcefulness and sales success during these tough market conditions. It is a crossover book that creates the space for people to address their human, psychological and social concerns while helping them fulfill on their Revenue and Business concerns.

“The financial crisis has been a time of rampant, far-reaching & permanent transformation,” says D’Souza. Business owners and sales teams whose livelihoods depend on generating revenue today, need to move differently in this market place. Few of yesterday's strategies for making a sale work today. Many of his clients have needed to change radically – or risk failure.

Separated into five sections, each focusing on a key “Principle” of success, D’Souza takes readers through a step-by-step program for changing with the times, and prospering. At the end of each chapter, he includes practical exercises that allow readers to put his principles into practice. This book is designed to be read as a novel as well as a Sales Training resource.

Weaved throughout the book is a discussion of D’Souza’s unique “Wha-Dho Philosophy" which suggests that people place themselves and their families at the core of any go-to-market strategy. D’Souza contends that this releases an inborn, natural sense of passion and resourcefulness that is necessary to succeed in today's economy. This book is very timely.

Chip Conley, author of the book PEAK, says, “This is the real deal, folks. Paul’s book offers new thinking and practices that will help you navigate through the tough markets we find ourselves in today.”

The book is available through the author’s website, pauldsouza.com, online book outlets like amazon.com and through all book stores. The retail price is $14.95.

ABOUT THE AUTHOR – Paul D'Souza is a business consultant, entrepreneur, author and sales expert who enjoys helping individuals and companies increase revenue and profitability.

His career extends from door to door sales to successfully negotiating multi-million dollar IT projects. He has also worked as a turnaround specialist in several industries, taking on leadership roles such as CEO and Vice President of Sales.

He has used his business experience and extensive study of human awareness to create a new business practice methodology that helps individuals and companies increase Revenue and Profits.

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