Search Marketing Experts Show Companies How to Attain More Leads through Web Page Testing

Search engine marketing agency Search Mojo announced today that it will present ''Get More Leads! Testing with Landing Pages and Post-Click Marketing'' on Thursday, October 8 at 3:00 p.m. ET.

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The real key to driving greater lead generation and higher conversion rates in search engine marketing lies in the web pages that the ads lead to, termed landing pages. By using A/B and multivariate testing tools, many of which are free, companies can dramatically improve the conversion rates of their campaigns - driving more leads.

Charlottesville, VA (Vocus) October 3, 2009

Search engine marketing agency Search Mojo announced today that it will present ''Get More Leads! Testing with Landing Pages and Post-Click Marketing'' on Thursday, October 8 at 3:00 p.m. ET. The free webinar will focus on ways to improve lead generation and conversion rates from search engine marketing efforts, such as Google AdWords.

"While many companies have embarked on Google AdWords and other search engine marketing campaigns, we find that many clients come to us frustrated with the performance. But setting up a highly visible campaign with an effective account structure is only half of the picture," said Janet Driscoll Miller, president and CEO of Search Mojo.

"The real key to driving greater lead generation and higher conversion rates in search engine marketing lies in the web pages that the ads lead to, termed landing pages. By using A/B and multivariate testing tools, many of which are free, companies can dramatically improve the conversion rates of their campaigns - driving more leads."

The webinar will feature the following topics:

  • About Landing Pages
o    Why a special landing page versus a website page?
o    Case Study: Clovis Group
o    Best Practices
o    Multivariate and A/B Testing
        -Tools
        -How and what to test

  • Incorporating Video
o    Case Study on video implementation
o    Best Practices

  • Conversion Paths and Post-Click Marketing
o    What is a conversion path?
o    Why use a conversion path?
o    Segmentation
     -Capturing segmentation data
o    Case Study: Allegiance

  • Conclusion and Q&A

This webinar is designed for both marketers and web designers.

Online registration for all webinar dates is available at https://www2.gotomeeting.com/register/624778995 .

About Search Mojo
Search Mojo is a search engine marketing agency specializing in search engine optimization (SEO), pay-per-click (PPC) ad management, social media and post-click marketing. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.

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