Local Search Engine Optimization Expert to Speak at SMX Advanced in Seattle

Will compare differences when optimizing for Bing vs. Google.

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Because it currently commands approximately 65 percent of the searches in the US market, Google often is the primary focus for organizations’ SEO strategies.

Charlottesville, VA (Vocus) June 4, 2010

Search Mojo, a leading search engine optimization agency headquartered in Charlottesville, Va., announced today that President and CEO, Janet Driscoll Miller, will speak at the SMX Advanced conference in Seattle on Tuesday, June 8, 2010. Miller will compare and contrast search engine optimization (SEO) techniques for optimizing websites for the Bing search engine vs. the Google search engine.

“Because it currently commands approximately 65 percent of the searches in the US market, Google often is the primary focus for organizations’ SEO strategies. However, since its inception in 2009, Bing has slowly but steadily grown in search engine market share. And with last summer’s announcement that Yahoo! search results will be powered by Bing, likely before the end of 2010, optimizing websites for Bing has become increasingly important,” said Janet Driscoll Miller, President and CEO of Search Mojo. “At today’s numbers, the Bing-Yahoo! partnership will essentially provide Bing with a roughly 30% market share overnight. What has been a three-search engine market will now be dominated by two main players. Marketers can no longer ignore this SEO channel.”

Miller’s presentation will cover the similarities and differences for SEO for the two engines as well as new opportunities Bing provides for marketers to attain enhanced visibility in organic search. Following the event on June 8, the presentation will be available for download via Search Mojo’s SlideShare account at: http://www.slideshare.net/searchmojo.

About Search Mojo, Inc.
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.

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