ShopText and AOL Shortcuts Partner To Create a Nationwide Mobile-To-Loyalty Card Coupon Network

Manufacturers and Retailers to deliver digital coupons directly to consumers viewing traditional media advertisements

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How Mobile-To-Loyalty Card Digital Coupons Work

How Mobile-To-Loyalty Card Digital Coupons Work

We provide a true one-stop shop for manufacturers and retailers interested in enhancing the impact of traditional, online and mobile media campaigns with a proven driver of store traffic, direct-to–card coupons.

Norwalk, CT (PRWEB) September 06, 2011

ShopText Inc., the leader in mobile shopper marketing and AOL Shortcuts, today announced a strategic partnership to create the first national mobile-to-loyalty card coupon network linking traditional media advertising and digital coupon distribution to benefit consumers, brands, retailers and agencies.

Shoppers simply “clip” coupons from leading brands with a text message when they see a code in national television, print, on pack, online and mobile advertisements. Shortcuts enables secure digital coupons to be instantly loaded onto participating loyalty cards and redeemed when shoppers swipe their loyalty card at checkout. This new and easy Mobile2Card couponing will be available at over 4,000 of Shortcuts’ partner stores.

“We are excited to partner with Shortcuts. Our combined national mobile couponing solution is simple, secure and truly digital. Brands and retailers will now be able to measure traditional, social, online and mobile media response, coupon loads and redemption in real-time from one reporting dashboard,” said Steve Roberts, CEO of ShopText. “With double opt-in, brands and retailers can create a new direct-to-consumer mobile channel to drive commerce and loyalty.”

Shortcuts provides a national direct-to-card retailer network, as well as the scaled reach of the AOL Network and strong existing partnerships with manufacturers and retailers. ShopText launched mobile couponing directly to shopper cards in certain regions last year.

“Partnering with ShopText will allow us to offer consumers even more savings that are both simple and convenient,” said Tara Trocki, GM of Shortcuts. “We provide a true one-stop shop for manufacturers and retailers interested in enhancing the impact of traditional, online and mobile media campaigns with a proven driver of store traffic, direct-to–card coupons.”

About ShopText
ShopText is the leader in mobile shopper marketing and loyalty. Our SaaS mobile platform enables brands and retailers to engage consumers from any ad with a simple text message and creates a new opt-in direct-to-consumer channel.

Consumers can easily request a coupon, rebate, free sample or enter a sweepstakes without having to go online or call a 1-800 number. ShopText integrates directly with any CRM database, fulfillment center, order management, POS or loyalty card platform. Every ShopText-enabled ad response and completion is measured in real-time so retailers and brands can immediately determine their offline media ROI. ShopText works across all major U.S. mobile networks. For a 2 minute video overview of ShopText, text GOMOBILE to 467467 (msg&data rates apply). Brands, retailers and agencies can go mobile by calling 203-803-4310 or visiting http://www.shoptext.com

About Shortcuts
Shortcuts is a comprehensive savings destination that provides consumers with Electronic Coupons, Printable Coupons, Mobile Coupons, Online Coupons Codes and Cash Back Savings by partnering with top companies including News America Marketing, Kroger, ConAgra, Campbell’s and many more. The Shortcuts Digital Coupon System currently enables savings for millions of consumers, retailers, and manufacturers. For more on information visit http://www.shortcuts.com

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