Developing New and Unexpected Types of Content: Shweiki Media Printing Company Presents a New Webinar on Innovative Marketing Strategies

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Content Marketing is a critical marketing strategy, but often businesses simply rely on the same old methods rather than experimenting with newer, more effective methods. Shweiki Media is pleased to announce that they've teamed up with expert Gini Dietrich of Arment Dietrich to present a new webinar describing three innovative, unexpected tactics for content marketing.

marketing, print, publishing, Shweiki Media Printing Company, Gina Dietrich, webinar, content marketing

Shweiki Media publishes a webinar on how to create and utilize new and exciting types of content

Content marketing is a crowded place so it is important to learn more about different types of content in order to stay ahead of the crowd. Everyone is very familiar with the written blogs and videos in terms of content, but there are many more options.

Shweiki Media is excited to announce that they've teaeds up with Gini Dietrich, founder and CEO of Arment Dietrich, to present a webinar on the best types of new and exciting content for content marketers to take advantage of. The webinar in its entirety--and the accompanying blog--is available on and on Shweiki's YouTube channel.

Content marketing is a crowded place so it is important to learn more about different types of content in order to stay ahead of the crowd. Everyone is very familiar with the written blogs and videos in terms of content, but there are many more options to consider, which Dietrich explains perfectly:

Virtual Reality Content

Though not accessible to everyone yet, VR is going to be the next big thing. Virtual reality content basically gives users a 360 -egree experience. Google Cardboard is a unique virtual reality product that allows the user to visually walk through things. These readers have a slot in the back for phones and once the user downloads the app on a phone or tablet, they can put the phone in the reader and up to your face to experience a 360 degree world.

Currently, in order to use this product, one must have a viewfinder. Sales and marketing teams can start with virtual reality content in two ways: They can buy a 360 camera to start making their own content orhire a developer.

Trade shows would be a great place to try out virtual reality content, and VR is a great way to give people an experience they normally would not get. VR content could also be used in big ticket sales. Sales teams could send Google Cardboard to their top 50 customers, 20 prospects, etc. as a gift with their brand on it. This is another great way to stand out.

VR content is not necessarily something that will drive sales today, but it will be memorable enough for people to remember the cool experience they had with a brand.

Republishing Content

Another way to create amazing content is finding ways to republish old content by using media outlets and blogs to extend and amplify what one is already doing.

Basically repurposing content is like taking little bits and pieces that are interesting and promoting just that.

Interactive Content

Interactive content is another good way for companies to differentiate themselves from the pack. There are many different ways content can be interactive.

For example, one of Magnificent Marketing's clients is a printing company. So they decided to come up with an interactive calculator that measures the spine width after inputting the page count, paper weight and type.

That's just a small glimpse of the type of interactive content one can implement to engage their audience.

Watch the webinar and read the entire blog, complete with examples, now!

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at You can also follow us @ShweikiMedia and "like" us at

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David Reimherr
since: 04/2011
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Shweiki Media Printing Company
since: 06/2011
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Magnificent Marketing LLC

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