Making a Profit in Publishing: Shweiki Media Printing Company Presents a Webinar Presenting Solutions to the Problems Publishers Are Facing Today

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As content and advertising are gravitating away from print and more towards online platforms, with the money not moving at the same pace, many publishers are struggling and lost, wondering how to adapt. Here Shweiki Media teams up with Linda Ruth, CEO and president of PSCS Consulting and an expert in marketing and audience development, to present a webinar analyzing the problems publishers are facing today and presenting solutions to help them adapt, engage an audience, and thrive in the digital age.

publishing, digital, print, Shweiki Media Printing Company, PSCS Consulting

There is plenty of opportunity for publishers to succeed in the digital age, but it's important to adapt and utilize multiple platforms.

Today, media is converging in a very dynamic way. There's video, audio, digital, mobile, print, apps and games. Every publisher has to include these various aspects of convergent media in the brand that they take to the world if they want to succeed.

Shweiki Media teams up with Linda Ruth—CEO and president of PSCS Consulting and an authority on marketing and audience development—to present a webinar on the topics that are of most pressing interest to publishers today.

The Money Problem

Today, the main topic of interest to publishers is the monetization of product. As content and advertising are gravitating away from print and towards online, the money is moving as well—but at a much slower rate. This is a huge challenge for publishers everywhere. How does a publisher stay in business when the dollars are not moving at the same rate that the audience, content and advertisers are?

There are many reasons why the money is not moving at the same rate as everything else...

  • Free Content: One of the main reasons for this monetization problem is that now a lot of things are available for free online that had not been previously. People do not need to spend money anymore to buy a news story because they can consume the same story online for free.
  • Audience Engagement: Another reason has to do with the changing patterns of audience engagement. Why will people spend a dollar to send a virtual gift that has no actual value or concrete existence on Facebook but that same person won’t spend a dollar to read a news story or a magazine? It is because audiences are looking for more than just straight content. They want to interact and engage with content that challenges them in a variety of ways.

Convergent Media

In the past, media was separated into different categories: print, television, radio and “mixed” media. In reality, “mixed” media was not all that mixed and was actually fairly separated as well.

Today, media is converging in a very dynamic way. There's video, audio, digital, mobile, print, apps and games. Every publisher has to include these various aspects of convergent media in the brand that they take to the world if they want to succeed.

This has many implications. Nowadays, publishers often say things like "My audience doesn't just read anymore. They consume their media, and we need to be there when and where they're going to consume it."

Consumption is most publishers' main focus, but consumption spells passivity. It is much more passive to consume media, because consumption tends to be vicarious and associated with old separated forms of media.

Today, media needs to be active, experiential and available everywhere in a branding sense. In other words, it needs to be web-wide. Media does not just live on crusty old websites with specific URL addresses, apps or a Facebook page. It lives everywhere online. It becomes very important to craft the brand in an interactive and experiential way that is available on platforms everywhere.

Watch the webinar now!

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

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David Reimherr
Shweiki Media
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