Dalai Lama Blesses the Humanitarian Efforts of Sibu Beauty
Sibu Beauty’s efforts made a noticeable difference to the Tibetan villagers and caught the attention of the Dalai Lama, ultimately leading to a meeting with His Holiness
Midvale, UT (PRWEB) November 11, 2009 -- ‘Do the right thing’ is taught to every child in kindergarten, but is a value lacking in most businesses. When Sibu Beauty continued its legacy of humanitarian efforts by taking an active role in improving the lives of the women of Tibet, His Holiness the Dalai Lama took notice.
Women harvesting sea buckthorn berries gently tap the branches with a sickle and the ripe sea buckthorn berries fall out of the tree onto a collection tarp.
The main ingredient in all Sibu Beauty products is the sea-buckthorn berry, a unique superfruit carefully harvested by hand, only one month a year, high in the Himalayas by the women of the region. When Sibu established fair trade agreements with local harvesters to secure rights to this source, one major goal was, and continues to be, creating opportunity for work and fair pay to the people of the regions. As a result of these fair trade agreements, Sibu Beauty has improved the quality of life of these Tibetan villagers as well as providing a source of income for women, who can now make enough money to help the family weather the harsh Tibetan winters in just a couple of months.
Sibu Beauty’s efforts made a noticeable difference to the Tibetan villagers and caught the attention of the Dalai Lama, ultimately leading to a meeting with His Holiness and Sibu co-founder Ramesh “Nico” Khanna. During this meeting, His Holiness offered his blessing on the “wonderful effort” taking place every harvest season, and voiced his gratitude for the opportunity given to women in the region to work and earn fair trade compensation.
“The meeting and blessing by His Holiness the Dalai Lama is validation of Sibu’s efforts to provide means for local villagers to earn fair compensation to sustain their families through the brutal Himalayan winter,” said LaMar Wiscombe, CEO of Sibu Beauty. “Sibu could buy sea buckthorn raw materials on the open market for a fraction of what it costs to have it hand-harvested in the remote mountain valleys of Tibet. However, we believe in a higher cause than just profit margins.”
According to company founder Bruce McMullin, “Sibu Beauty’s work with the women of Tibet is just one of the our initiatives to be a good corporate citizen and show that sustainability is about more than energy conservation. Sibu’s products are made to the highest standards to reduce damage to the environmental from chemicals, overflowing landfills and irresponsible management of our forests and other resources. Our work and partnership with the Forest Stewardship Council, Tashi Foundation and Choice Humanitarian help make our world a healthier, better place for everyone.”
More information about Sibu Beauty’s products, humanitarian and sustainability practices are available at http://sibubeauty.com
About Sibu Beauty
Sibu Beauty (www.sibubeauty.com) was introduced in early 2009 to provide customers worldwide with a comprehensive approach to beauty from the inside out and outside in. The Sibu Beauty product line is based on a powerful and distinctive whole food source, the seabuckthorn berry. This super food is backed by hundreds of scientific studies demonstrating its success at addressing a variety of consumer needs including improved skin tone and texture, healthy aging and digestive health and noticeable improvements in cardiovascular fitness, energy and weight loss. More information on Sibu Beauty is available at http://www.sibubeauty.com
About Sibu, LLC
The products of Sibu Beauty - a subsidiary of Sibu, LLC (www.sibu.com), “The Seabuckthorn Company” - are made with only premium seabuckthorn berries exclusively grown and harvested for the company in the Himalayan Mountains of Tibet. The company’s meticulous harvesting process results in a more hardy and potent berry. Sibu's proprietary manufacturing process maximizes the efficacy of seabuckthorn raws, producing one of the most nutrient dense seabuckthorn products available on the market today.
The Tibetan villagers who are responsible for harvesting Sibu Beauty's seabuckthorn berries benefit from a fair trade agreement, safe and healthy working conditions and environmentally responsible practices that ensure they will enjoy the benefits of the seabuckthorn harvest for years to come.
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