Texere Silk Leads New Exquisite Holiday Gift Trend
Beautifully hand painted silk sleepwear and scarves form a new holiday gift vogue in the upscale and sophisticated clothing segment. Connecticut-based TexereSilk.com leads increasingly popular fashion while promoting values of cultural preservation and social responsibility.
Farmington, CT (PRWEB) November 27, 2007 -- TexereSilk.com, a Connecticut-based high-end silk retail store, is generating global consumer interest in its stunningly beautiful line of hand painted and hand dyed luxury silk clothing as a unique gift idea - just in time for the holidays.
Texere Silk's online luxury gift store includes a full range of
women's pajamas, men's silk robes & bathrobes as well as silk scarves.
This brand of designer silk garments and sleepwear carries its appeal to sophisticated individuals with a keen appreciation for art and a high sense of social responsibility.
Texere Silk prides itself to be a positive driver of globalization, promoting economic activity that does justice to our long-term societal interest. Each of the garments carrying the Texere Silk marque is a work of art in its own right, having been elegantly hand painted by seasoned artists. Anything labeled hand painted is also hand dyed.
Hand painted silk scarves have long dominated the luxury gift segment, blending the pure sumptuousness of silk with the finesse of the artist's brush. Texere Silk's product line goes beyond scarves to include women's robes & bathrobes, silk nightgowns, and other hand painted silk lingerie nightwear and sleepwear. What may not be so apparent to the buyer, however, is the level of complexity involved in producing hand painted sewn garments - the entire process requiring a high level of co-ordination among the designers, painters and tailors.
That's why hand painted gowns and other sewn garments have thus far remained mainly the domain of expensive boutiques and artists making one-of-a-kind pieces. Texere Silk has revolutionized the field of hand painted silk garments by making them available to a relatively larger audience, while still maintaining the centuries-old techniques of hand dying and hand painting the garment. Another facet of innovation involves the introduction of contemporary garment cuts into an old art form, producing styles that combine the best of both the worlds.
Preserving native cultures and their art forms is part of the business model at Texere Silk. And the company stands true to its philosophy of social responsibility by making such rare art available to discriminating customers all over the world. Through its novel Meet the Artist program, Texere Silk aims to establish a link between its North American customers and the Asian artists that produced the garments, thus preserving the human element in all its transactions.
"As a socially responsible company, Texere Silk is committed to the principles of kyosei," said Azam Saeed, the company's president, who has an MBA from the University of Michigan. To that end, the company has established the Kyosei Fund for providing practical social support to communities in the United States and Canada, as well as other countries where it has operations.
"While all cultures draw from their own roots, it is cross-cultural pollination that really is the lifeblood of civilizations," says Saeed.
It is noteworthy that the Texere Silk website provides a comprehensive silk resource with detailed information on topics such as Silk Care & Cleaning. The guide for how to tie a scarf just launched at the website is a captivating work of art.
The exquisite line of hand painted silk sleepwear and scarves is available at TexereSilk.com.
About Texere Silk
TexereSilk.com is a business unit within New England Mercantile Group LLC, which is a Connecticut-based strategic product sourcing company. A global sourcing company with offices in Asia, NEMG's sourcing function extends to a wide range of industrial sectors, from design and architecture to sporting goods and textiles.
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