Luxury Skin Care Brand Renesans New York Names RPR Public Relations Agency of Record

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The New York-based luxury skin care company taps RPR Public Relations to provide public relations, strategic communications counsel, enhance awareness, convey key brand messages and manage media relations as they launch their Super Vitalizer anti-aging moisturizing face cream and Body Blend hydrating body cream. RPR also will launch the company’s new Bamboo Apricot Scrub, Strawberry Rose Toner, and Yucca Honeysuckle Cleanser this fall.

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As agency of record, RPR will provide public relations, strategic communications counsel, enhance awareness, convey key brand messages and manage media relations for the luxury skin care company.

“After an extensive search, Renesans New York is thrilled to partner with RPR Public Relations who we consider the most talented agency in this space,” said Renesans New York President Natalia Youssef.

RPR Public Relations, a leading global public relations and communications firm, today announced it has been named agency of record for Renesans New York and their new luxury skin care line. As agency of record, RPR will provide public relations, strategic communications counsel, enhance awareness, convey key brand messages and manage media relations for the skin care company’s new Super Vitalizer anti-aging face cream and Body Blend cream initially, followed by a new Bamboo Apricot Scrub, Strawberry Rose Toner, and Yucca Honeysuckle Cleanser. The U.S.-based boutique PR and marketing firm is known for serving the needs of clients in the luxury goods market worldwide.

“After an extensive search, Renesans New York is thrilled to partner with RPR Public Relations who we consider the most talented agency in this space,” said Renesans New York President Natalia Youssef. “For us it’s about creating the most innovative luxury skin care products which are all-natural for discriminating clients who demand results and, as an agency, RPR embraces our philosophy on all levels,” concluded Youssef.

“Being named agency of record for Renesans New York is truly an honor,” said Ria Romano, Partner, RPR Public Relations, Inc. “When it comes to brands looking to innovate and deepen their PR and marketing footprint, we could not be more excited to work with a gem such as Renesans New York. It’s an incredible opportunity to build a luxury skin care brand’s global reputation for product excellence,” concluded Romano.

Renesans New York’s new natural skin care line is based on a novel three-tier formulation that is uniquely synergistic. With all product ingredients sourced and manufactured in the United States, the skin care company uses only the highest quality botanical oils and extracts, vitamins, amino acids and antioxidants with a key mix of natural penetration enhancers which provide multiple benefits to skin. No parabens or mineral oils are used.

Visit http://www.romanopr.com for more information.

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Ria Romano, PR Manager
@RiaRomano
since: 02/2009
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