First Ice Scraper Built to Last Forever
The IceDozer has been designed and tested to be so durable that it comes with an unprecedented Lifetime Guarantee, and now the manufacturer announces plans to expand production in the U.S.
Havertown, PA (PRWEB) November 11, 2008 --- Consider the common windshield ice scraper. What probably comes to mind is the image of a commodity-type product: inexpensive but only so-so effective and needing frequent replacement, cheaply mass-produced offshore. The archetypical throwaway plastic product from the age of plenty.
Nothing about the Innovation Factory's IceDozer® fits this mold.
"We've spent hundreds of thousands of dollars to develop and manufacture a premium product, and we're making it right here in America", says Marvin Weinberger, Inventor-in-Chief of the privately held Innovation Factory.
"We could save 50% or more by manufacturing in China or another offshore location," Marvin continues. "but our U.S. suppliers provide us parts of exceptional quality with a quick turnaround. In fact, the IceDozer has been designed and tested to be so durable that it comes with a Lifetime Replacement Guarantee, unprecedented in the industry. Once a consumer buys the IceDozer, they'll never have to buy another ice scraper.
"We have found that customers are willing to pay a one-time premium for a superior product that gets the job done and really lasts. Hence the slogan for our new ad campaign: 'Got Winter? Work Smart!'.
"By manufacturing within the U.S., we reduce greenhouse gas emissions through eliminating the need for transporting products from overseas. And because our products don't need constant replacement, we're saving on the energy of manufacturing as well as conserving the hydrocarbons from which plastic is made. In addition, we help to reduce the mountain of broken ice scrapers (from other manufacturers) that end up cluttering landfills each year.
"The IceDozer represents good value and is good for the environment, so why not buy American?", Marvin concludes.
The Innovation factory is immediately expanding IceDozer production at a newly contracted manufacturing site in southern Ohio, this in addition to the work being done in Pennsylvania. The company's distribution is handled through facilities in Kentucky and New Jersey while its research and development involves contractors in Massachusetts, New Hampshire, Indiana, Michigan and California. "We're doing our part to help spread the wealth around", says Mr. Weinberger.
Winter can be lovely, except when you find it all over your windshield. Sure, common sense tells you that you need complete visibility, but it's cold, the kids are complaining or you're running late for an important appointment. There's no end to excuses for wanting to avoid the loathsome task of scraping ice and snow from the windshield.
That's why the IceDozer was invented. With its patented FlexiBlade™ (which automatically adjusts to the curvature of any windshield), ergonomic grip and triple attack surfaces, the scientifically designed IceDozer® makes quick work of windshield ice.
Also available is the top-of-the-line IceDozer Plus. This product incorporates a detachable multi-tool called the PocketDozer™. Features include a brush with plush bristles as well as a scraping blade for tackling hard-to-clear areas such as the side mirrors and headlamps. The PocketDozer also incorporates a special notch for clearing ice chunks off of the windshield wipers.
The IceDozer Classic and IceDozer Plus can be purchased online at www.innovationfactory.com; Canadian and other international orders are also welcome. Shipping is free - on U.S. orders - when ordering two or more IceDozers. The IceDozer is also available at select retail stores, including Bed, Bath & Beyond and Auto Barn.
Innovation Factory is located at 630 Penfield Ave., Havertown, Pennsylvania 19083. For more information, contact Marvin Weinberger at 610-789-1137, or visit our website, www.innovationfactory.com.
Free product samples for members of the working press:
contact marvin @ innovationfactory.com
For accompanying images & graphics:
www.prweb.com (search 'IceDozer') or
contact marvin @ innovationfactory.com
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