Society for New Communications Research Launches The Social Mind Study

The study will examine how individuals and organizations engage and behave online.

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http://www.sncr.org/

The results will enable various markets like Business to Business, Business to People, Business to Consumers and Cause Marketers to better understand the importance and relevance of the content that is being shared.

Palo Alto, CA (PRWEB) January 17, 2012

The Society for New Communications Research (SNCR), a nonprofit research and education foundation and think tank focused on the latest developments in new media and communications, today announced the launch of a new research study, “The Social Mind.” The study -- led by SNCR Board Director Don Bulmer, VP of Communication Strategy, Royal Dutch Shell; SNCR Board Director and Co-Research Chair Vanessa DiMauro, CEO of Leader Networks; and SNCR Senior Fellow Peter Auditore.

The study will examine the interrelationships between individuals, organizations, thought leaders and influencers that are evolving in new and previously unforeseen ways as a result of social networks.

The survey will explore the following questions:

  • Where do people look for information and how do they interact with it?
  • How do people value and act on the information they find online? Are people valuing or trusting information more that comes to them via social media/networks (curation) than through traditional search/channels?
  • How do people share information? Is it a filtration process that people act on the information that “comes” to them or are there more “hunters and gatherers” who seek to find sharable information? What is the makeup of the "social media curation funnel" (similar to sales funnel)?
  • What are the common triggers of online participation (emotional, personal, professional, and intellectual relevance) and which are the predominant trigger? What inspires content creation?

“We are excited to launch this study that examines these relationships," stated SNCR Board Director Don Bulmer. “Social media has created a major shift from how consumers and organization traditionally interact. The shift represents a major communication innovation in all markets, and is radically changing the way people and organizations engage and behave online.”

"The results of the study will help us prepare a new set of best practices models, 'Engagement in the millennium,'” stated SNCR Board Director and Co-Research Chair Vanessa DiMauro. “The results will enable various markets like Business to Business, Business to People, Business to Consumers and Cause Marketers to better understand the importance and relevance of the content that is being shared.”

To participate in this online survey, visit: http://bit.ly/thesocialmind.

About the Society for New Communications Research (SNCR):

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.

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Contact

Attachments

Vanessa DiMauro, SNCR Board Director and Co-Research Chair


Don Bulmer, SNCR Board Director