Evesham, Worcestershire (PRWEB UK) 24 June 2012
In the current economic climate, most businesses are simply happy to be surviving, let alone increasing sales figures. As England yet again plummeted into recession and big name brands are closing down hundreds of high-street shops, small businesses wonder how they stand a chance...
The online retailer Socketry.co.uk had no worries at all. The staff there have stuck to what they’ve always done; hard work, coupled with customer satisfaction and quality products is a sure fire path to success.
With an overall increase in sales of 18% in comparison with the same time in 2011, the guys and girls there are certainly doing something right. One might be surprised to hear that 13% of this increased has happened since February ’12; a few people from the company gathered to explain their current business tactics.
Scott Morris, the Marketing Manager at Socketry.co.uk was keen to talk about the online marketing campaigns that had been running. “We’re all about search engines; very few people are dedicated to shopping with a specific company anymore, it’s all about cheap prices and good quality of service. Thankfully, we offer both of those in abundance. We’re focused on organic rankings in big search engines like Google, Bing and Yahoo and we’re also quite keen on paid advertisements as well. We continually test every campaign of ours to increase efficiency, as the old saying goes, ‘it can always be made better’; that’s the principle we stick to!”
As well as search engine marketing, the team also have quite a presence in social media circles with a large following on Facebook and Twitter. To get people involved the company offers competitions, special offers and discount codes for those who are fans/followers, this is the incentive most people need.
James Cook, part of the marketing team at Socketry.co.uk explained some aspects of social media; “Some people think it’s just about getting likes; to a certain extent it’s helpful, but engaging with the people who are interested in the business is much better. We like to be social on these networks, hence the term social networking – nobody likes a business that doesn’t even take the time to comment. It doesn’t matter if it’s a small comment or a giveaway for a free socket set, people appreciate it nonetheless.”
Socketry.co.uk is part of the continually expanding Online Home Retail Network which has recently undergone a major overhaul to the entire system. The network currently hosts around 50 websites which sell everything from quality toilet seats and shower pumps to a wide range of taps and leaf blowers. Online Home Retail Limited first started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs 60 people in its purpose built warehouse/offices and has a total turnover nearing £25 million per year.