MINNEAPOLIS, MN (PRWEB) May 17, 2012
Fans of the Tampa Bay Buccaneers can now play ‘Save Your Mate', the new social game just released on the team’s official Facebook page. The Buccaneers Facebook game is a first-of-its kind application in the NFL and pro sports marketing.
The game, developed by Sportsdigita, aims to drive social media interaction and enhance the team's online branding effort with a custom Buccaneers theme. Save Your Mate leverages the viral nature of the web and social media by giving fans the chance to invite and compete against their friends.
The application challenges fans with mini-games that must be completed in order to save five chosen Facebook friends from walking a virtual plank. If successful, the fan can then enter for a chance to win autographed prizes from a team sweepstakes.
Sportsdigita, the digital sports marketing agency behind the social game, first built the application in 2011 for the Facebook page of the horror movie franchise, Saw. The game helped the most successful horror movie series grow its fan base virally with a rapid increase of followers and social media activity.
“While the premise is simple, our Facebook games have proven to be successful in helping organizations increase social activity in a fun and engaging way” stated Angelina Lawton, President of Sportsdigita. “The game has the ability to gather fan data and creates a viral component, which are the two most important facets of any social application for teams. Additionally, the design allows sports teams to use the game as a unique piece of sponsorship inventory for new or existing partners if desired. Teams need to be able to monetize their actions on social media platforms, and our application allows them to do just that.”
Sportsdigita is a rapidly growing digital creative and development agency specializing in helping professional sports teams stay on the cutting edge of the internet age. Based out of Minneapolis, the agency is comprised of former sport executives and provides its clients with integrated and personalized campaigns that involve web development, social media initiatives, and mobile capabilities to assist franchises cost-effectively reach their fans, partners, and prospects.
For more information, please contact Angelina Lawton at 612/801.8111 or alawton(at)sportsdigita(dot)com.