San Diego, CA (PRWEB) September 04, 2012
Informed Web Content today released the updated 2012 edition of their Business Blog Start-Up Kit, a workbook that teaches time-strapped business owners and marketers blogging best practices while simultaneously getting the blog organized, delegated and written. Experts agree that a business blog increases business visibility in both social media channels and search engine results. It also provides a platform for the use of long-tail keywords. The 45-page business blogging workbook is available for download at Informed Web Content.
“While there are plenty of general videos and articles out there about how to start a blog, only the Business Blog Start Up Kit takes business owners and marketers step by step from blank page to fully functioning business blog,” explains content writer Suzanne Delzio, Informed Web Content’s director.
The Business Blog Start Up Kit provides examples of topics, posts, places to promote the blog followed by blank templates for each that readers fill in. Chapter 5,“Brainless Brainstorming Tool for Getting Optimized Blog Posts Done!” provides a template for logging what happened that day at the business and transforming it into a useful, succinct blog post designed to lure ideal customers and engender loyalty among current customers.
“While internet marketing gurus exhort businesses of all sizes to blog, no one helps any individual actually get the words down regularly in the form of optimized blog posts,” Delzio explains. Informed Web Content’s Business Blog Start Up Kit is one of several free internet marketing tools offered at the site designed to help those with little writing experience get as much done on their own on their blogs and websites before having to pay for professional search engine optimization copywriting.
Blogs become more and more crucial to business success each year as inbound marketing eclipses print, radio and television or outbound marketing with leaps and bounds. And yet many businesses are still reluctant to start a blog. Internet marketing giant Hubspot’s “2012 State of Inbound Marketing Report” found that 81% of businesses that blog regard their blog as either useful, important or critical to their business success. Blogs benefit businesses by providing long tail keywords which bring in customers and increased traffic and rankings, humanizing a company and providing a platform for customer service.
Informed Web Content specializes in business blog development, search engine optimized web page content, ebooks and press releases for small businesses and corporate marketing teams as well as SEO firms, advertising and internet marketing agencies.
Suzanne Delzio, Director
Informed Web Content
10804 Redfern Circle
San Diego, CA 92131