New Book Shows How to Choose Valuable Advice Over Self-Help 'Snake Oil'
Self-Help Lies: Where is "The Secret" Now?
(Vocus/PRWEB ) May 11, 2009 -- They all claim to have the "secret" formula to living a life of happiness and success, but when the rubber meets the road, when the economy takes a turn for the worst, when a flu pandemic sweeps the nation, what happens to those who promised good health, success and riches by "casting your positive thoughts out into the universe." Individuals have always looked for a message to embrace when life becomes empty. But where is "The Secret" now? How can you tell who's real from who's selling snake oil?
"The advice of self-help predators does not survive the test of real tragedy, crisis and need," says Dave Durand. "There are no easy solutions. It's about hard work, discipline and heroic virtue more than a positive attitude."
Durand is one of the nation's top 100 Leadership Minds and a best-selling author. He coaches business executives and CEO's across the nation and provides practical advice for both surviving in times of crisis and defeat, and in thriving in times of prosperity and good fortune. His new book, "Win the World Without Losing Your Soul", may just very well be the handbook to true stability and lasting success.
Note to Media:
To interview Dave Durand, please contact Ashley Walker: awalker (at) maximusmg (dot) com or 678-990-9032. For more on Dave or his new book, "Win the World Without Losing Your Soul," visit www.DaveDurand.com.
Possible Questions for Dave Durand:
| | - What are the self-help lies people should look out for?
- Why do some people continue to look for the easy way out and fall for cotton candy messages as you put it?
- What are "short-term gratification traps"? What are examples of ways in which our culture has fallen into these traps? How has this contributed to the current state of the economy? How can one avoid these?
- Your new book talks about "four keys" for reaching your maximum skill level. Can you explain these?
- How can you spot valuable advice for achieving success?
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Brief Bio: DAVE DURAND is the author of the new book (4/14/09) "Win the World Without Losing Your Soul" and was named one of the nations top 100 Leadership Minds on Personal Excellence by Leadership Excellence Magazine. Dave runs three successful businesses, and serves as a Fortune 500 executive coach, author, and radio personality.
AVAILABILITY: Milwaukee and via telephone
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