Fort Wayne, IN (PRWEB) August 31, 2012
Summit Brands, a Fort Wayne-based manufacturer and marketer of specialty household cleaning products, has merged operations with Dry, Incorporated based in Portland, Oregon. This merger extends Summit Brands presence in the laundry category with three innovative specialty laundering products including Woolite® Dry Cleaner’s Secret®, ProWash® Activewear Detergent and Wrinkle Releaser Plus®.
Woolite® Dry Cleaner’s Secret® is an at home dry cleaning solution. Americans spend over $9 billion each year on dry cleaning. Many items taken to the cleaners can be safely cleaned and refreshed with Woolite® Dry Cleaners Secret®, including: acetates, cashmere, cotton, linen, ramie, rayon, silk, synthetics and wool. Woolite® Dry Cleaner’s Secret® is non-toxic and safe for any gas or electric dryer. For information, like Woolite® Dry Cleaner’s Secret® on Facebook.
ProWash Activewear Detergent® is designed to target perspiration and odor molecules in the wicking of garments which ordinary detergents cover with perfume. This innovative detergent removes odor molecules and residues left by ordinary detergents. ProWash® thoroughly cleans without sacrificing the performance of activewear garments.
Wrinkle Releaser Plus® spray removes wrinkles, freshens clothing and eliminates static. It is safe to use on all fabrics. Wrinkle Releaser Plus® can be used at home on clothing and other household items like curtains and is also useful for travel.
Since its founding in 1958, Summit Brands has exceeded customer expectations through compliance, innovation and continuous improvement on high quality cleaning products that solve the toughest rust stain and appliance cleaning problems. Some of the top selling brands include Super Iron Out, Dishwasher Magic, Plink, Disposer Care and Washer Magic.
"We are committed to providing consumers with cleaning solutions and the merger with Dry, Incorporated further strengthens our position as a provider of high quality cleaning products," says Tony Cronk, V.P. Marketing at Summit Brands. "These new products are innovative and receive high marks from consumers for solving their specialized laundry care and cleaning needs."
Summit Brands is privately owned and operated in Fort Wayne, IN. Formerly Iron Out, Inc., the company started with distribution of their multi-purpose rust stain remover, Super Iron Out, in the Midwest United States and has since branched out to national and global distribution. With continued growth, Summit Brands has propelled itself to providing solutions on several new platforms from appliance cleaners to water treatment. The mission of Summit Brands is simply to provide high quality competitive cleaning products to fit the specific needs of the consumer with guaranteed results.
Woolite® is a registered trademark of Reckitt Benckiser Group. For more information on the Woolite® brand visit woolite.com.
The Licensing Company (TLC) – LIMA award-winning global licensing agency with offices in London, Paris, Tokyo, Munich and New York City is the exclusive world-wide licensing agent for the Reckitt Benckiser brands; Woolite®, Clearasil®, Veet®, Resolve®, Lysol® and Air Wick®. For more information visit thelicensingcompany.com.