Social Media Release: Protecting Your Online Brand: Avoid the Social Media “Snake-oil” Sales Pitch

Eden Spodek, Digital Communicator and Social Media Strategist, shares how she helps clients protect their online image in the latest Tweep in Profile Podcast

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“The biggest pitfall for business is the idea that they must be on Twitter and Facebook without giving any consideration to why and how using those channels will fit into their marketing communications strategy and overall business objectives,” says Eden.

Toronto (PRWEB) April 2, 2011

Eden Spodek, a digital communicator, social media strategist and blogger, has some sage advice for those thinking of entering the social media realm: beware the social media “snake-oil” sales pitch. Protecting your online brand is something you shouldn’t leave up to just anyone.

“The biggest pitfall for business is the idea that they must be on Twitter and Facebook without giving any consideration to why and how using those channels will fit into their marketing communications strategy and overall business objectives,” says Eden. “The next pitfall is not having a plan to sustain activity in those channels once you decide to use them.”

Tweep in Profile is a free monthly podcast that features interviews with members of Twitter’s marketing, multimedia and public relations communities. Host Donna Papacosta takes listeners beyond the avatar into the minds of some of today’s key players in social networking. Through these interviews, listeners will discover how to use social media to build their networks and grow their businesses.

“I am fortunate to have taken my interaction with Eden from the confines of 140 characters on Twitter to an in-person relationship and that’s why I am thrilled to have her as my Tweep in Profile this month,” says Andy Donovan, DGI president. “I think you can learn a great deal from people online but nothing beats what can be accomplished by incorporating this interaction with traditional means of communication – exactly what we emphasize to our clients when it comes to integrating social media into their communication programs.”

In this podcast, listeners will discover:

  •     The importance of full disclosure when it comes to blogging for clients or third parties.
  •     How to avoid falling victim to the “snake-oil” sales pitch.
  •     Benefits of social media as it relates to your traditional media relationships.
  •     And more!

About Donovan Group, Inc.
Donovan Group Inc. is a multimedia communications company providing strategic advice and project coordination for our clients within the public, private and charitable sectors.

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