Halifax, Nova Scotia, Canada (PRWEB) July 10, 2012
On July 1, 2012, London celebrated Canada Day in Trafalgar Square with lobster and scallop demonstrations by Nova Scotia chefs Michael Howell and Alain Bosse. Londoners also had the opportunity to sample the province’s seafood and wines during the Nova Scotia Seafood Supper at Jamie Oliver’s Fifteen restaurant on July 2, 2012.
“Our events in London last week were a great success,” says Bob Book, acting executive director of Nova Scotia Tourism. "This was a wonderful opportunity to work with the Jamie Oliver organization and enhance awareness of Nova Scotia as a world-class culinary destination among media, the travel industry and consumers. It will open the door to greater opportunities and development in the UK market.”
As one of Nova Scotia’s most popular and fastest growing tourism experiences, cuisine is a cornerstone of the provincial marketing strategy. Nova Scotia is associated with seafood, but is becoming increasingly renowned for its award-winning wineries and a growing agri-tourism industry.
“Jamie Oliver was very interested in learning more about Nova Scotia,” says Janice Ruddock, executive director of Taste of Nova Scotia. “He heard all about us from photographer David Loftus and the editorial staff that were here last month working on an article for the August edition of Jamie magazine. Our authentic culinary experiences, the passion of our people, and our abundant seacoast and land definitely made an impression on them.”
The Province of Nova Scotia and Taste of Nova Scotia have been working in partnership for the last two years to make further inroads into the European market, promoting Nova Scotia as a culinary tourism destination, as well as the export of our Nova Scotia food and wine products.
“The evening (at Fifteen) certainly sold me personally on a culinary tour of Nova Scotia and I will promote this to the tour operators we are working with,” says Sarah Macintyre, business development manager for Europe at Brewster Travel Canada. “I really enjoyed the chef displays and learning more about lobster…the food in the restaurant prepared by the Nova Scotia chefs and the Fifteen staff was wonderful and the wine a real surprise. I had no idea Nova Scotia did such a good job with winemaking.”
For more information about Taste of Nova Scotia and its members visit http://www.tasteofnovascotia.com.
For more information please contact:
Director of Communications & Events, Taste of Nova Scotia
Phone: (902) 492-9291, ext 115
Cell: (902) 880-2180
About Taste of Nova Scotia
Taste of Nova Scotia is a unique, province-wide marketing program, whose members are committed to offering the very best culinary experiences and products that Nova Scotia has to offer. The Taste of Nova Scotia membership base includes more than 140 quality food producers and processors, as well as a collection of the best restaurants in the province. http://www.tasteofnovascotia.com