Denver, Colorado (PRWEB) December 03, 2013
Recognizing many lawyers still don’t understand that traditional marketing methods have changed forever, The Friedman Group, LLC has released a new eBook titled “Lawyers! Embrace Technology.” And the eBook comes with a stern message: “Get with it, or you’re going to fail.”
“Lawyers! Embrace Technology” is an attempt to wake up the legal industry while suggesting there is real data to support its premise. Studies indicate 72% of online adults are using social networks. And, 76% of adult Internet users in the U.S. utilized online resources when hiring an attorney.
“Lawyers continue to believe marketing is beneath them,” says Brad Friedman, an attorney and president of The Friedman Group, LLC. “Over and over I hear attorneys telling me they don’t need online marketing because they get all their business from word-of-mouth marketing. What do they think social media marketing is?”
Many attorneys believe Facebook, Twitter and LinkedIn are networks focused on “fun” social interactions. They believe you go to these sites to share your vacation photos. “Lawyers! Embrace Technology” makes the case that these social networks, and the Internet as a whole, can help law firms generate leads and revenue.
And the advice given in this eBook isn't just for attorneys. All types of business owners will benefit from the advice found in this eBook.
About The Friedman Group, LLC
The Friedman Group, LLC is unique because its president has been an attorney since 1986. Leveraging his understanding of client’s business complexities makes The Friedman Group, LLC uniquely qualified to provide the services it provides.
The Friedman Group, LLC works to enhance the online image of professionals (especially those in regulated industries) and businesses. It offers Strategy Development, Training, Implementation and Inbound and Social Media Marketing specifically tailored to the needs of its clients foregoing the urge to take a cookie-cutter approach to its work.
Beginning each engagement with a detailed online assessment followed by the creation of a strategy to generate leads and engage clients, prospects and referral sources is what sets The Friedman Group, LLC apart from other companies in this space. Don’t hesitate to contact Mr. Friedman for all types of speaking engagements, too. For more information, please visit our website at http://friedmansocialmedia.com or call us at 720-248-8185. You can also join us socially on Twitter @bradfriedman, on Facebook at http://facebook.com/TheFriedmanGroup, on Pinterest at http://pinterest.com/bafman/ and on LinkedIn http://linkedin.com/in/bfriedman.