Lifestyle Expert Cheldin Barlatt Rumer To Host Weekly Television Program

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This is it TV with Cheldin Barlatt Rumer premieres on WMCN 44 January 31st!

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This is it TV with Cheldin Barlatt Rumer

I'm excited to provide a platform with 'This is it TV' that highlights and promotes the region’s best businesses and entertainment while encouraging commerce and economic growth within the tri-state area.

Cheldin Barlatt Rumer, a seasoned hospitality and public relations executive, confirmed today her plans to step into the world of television with a weekly entertainment and lifestyle program: This is it TV with Cheldin Barlatt Rumer. The half-hour broadcast will air Thursday evenings at 7:30PM beginning January 31st on WMCN 44 and will reach approximately 2.6 million viewers in the tri-state area (Philadelphia, New Jersey and Delaware).

This is it TV — an entertainment lifestyle program — will provide original content that grants viewers VIP access into beguiling neighborhoods, thriving businesses, and intimate interviews with local celebrities. This fun-filled, 30-minute weekly show will be hosted by the energetic, animated and charming personality of Cheldin Barlatt Rumer.

With over 15 years of “hands on” experience in all facets of the entertainment and hospitality industries, Cheldin — most recently recruited by Google Inc. as an ambassador and Community Manager for Pennsylvania and New Jersey— is excited to bring viewers an inside look at all things lifestyle in the tri-state area. Whether she is hitting the red carpet, assisting with the opening of a new restaurant, rubbing elbows with Mayor Nutter or chatting backstage with Grammy award-winner Jill Scott, Cheldin proves she has her finger on the pulse of the region.I'm excited to provide a platform with 'This is it TV' that highlights the region’s best businesses and entertainment while encouraging commerce and economic growth within the tri-state area," says host and executive producer Cheldin Barlatt Rumer.

This is it TV is a production of Rumer’s marketing agency i-g creative in conjunction with Stratagem Pictures.

About This is it TV
Created and produced by Cheldin Barlatt Rumer’s agency i-g creative and Strategem Pictures, This is it TV is a weekly entertainment lifestyle program airing on the regional cable network WMCN 44. Covering all things lifestyle — fashion, art, sports, food and culture — This is it TV delivers behind-the-scenes access into the region’s most newsworthy neighborhoods, businesses and over-achieving, standout out individuals. Viewers can expect to be entertained, educated and influenced by the depth and quality of rich content as depicted through Rumer’s charismatic and colorful personality.

About i-g creative
Established in 2009, i-g creative is an entertainment marketing and online publishing agency specializing in the creation and management of online networks and communities. A key component of the i-g mission is building connections between clients and consumers through brand integrated promotional campaigns and cutting edge programming.

About Cheldin Barlatt Rumer
With the use of strategic planning and aggressive communication methods and materials, Rumer has helped countless clients achieve their marketing goals and has aided large and small businesses in finding their marketing voice. Whether her clients have limited resources or a multi-million dollar budget, Rumer creates marketing programs that deliver measurable results.

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Kyle W. Allen

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