(PRWEB) September 05, 2012
With roughly 98 million Americans scouring the Internet for coupons weekly, the digital couponing arena is experiencing an extreme surge, driven by frugally-sensitive, recession-era consumers armed with always-on mobile access to the internet.
Tim Kane, the new CEO of CouponFactory, is ready to meet the demands of these new consumers, helping business and brands win the digital coupon battle through CouponFactory’s “easy, peasy” CMS (Content Management Solution). “In today’s highly competitive digital environment, all businesses, from mom-and-pop shops to large-scale enterprise, need the ability to enable one-to-one couponing and promotions across all digital channels in an agile manner.” The key to success for brands, Kane notes, is the ability to meet the need of their consumer in the particular digital channel they are most comfortable in, allowing their customer access to offers without making them jump though hoops to get it.
“From Facebook to email, web to mobile, today’s business owners are competing against always-on consumer access to large-scale digital couponing campaigns. The one-to-one self-service couponing model is a tried-and-true method that allows business and brands to break through the noise and truly reach their customer in a way that customers care about – with relevant offers in a timely manner that can be switched on or changed within a matter of minutes thanks to the do-it-yourself nature of the self-service model.”
It was Kane’s interest in CouponFactory and their CMS (Content Management Solution) that drew him into talks with the noted start-up recently recognized by Facebook as providing a preferred couponing experience. “I knew the one-to-one space had a tremendous amount of opportunity, and there were really no players out there running with it”. Kane continued, “These guys have the complete self-service model that provides 5-star, one-to-one marketing that allows companies and brands to quickly create, manage, deploy, track and measure their offers. I am highly passionate about the CouponFactory platform and am excited to continue innovating with CouponFactory in the one-to-one space. ”
Kane accepted the position as CEO in July of 2012. Wade Allen, president of CouponFactory welcomes his new team member: “I couldn’t be more excited about Tim joining the CouponFactory leadership team. The combination of his industry experience and knowledge alongside our cutting edge technology are the elements we have been seeking to become an industry leader.” Wade noted that Kane is a veteran of the coupon business, with a wide range of expertise that spans many verticals, ranging from apparel to home improvement.
CouponFactory is a simple, affordable digital couponing/promotions platform that allows you to quickly and easily create, manage, distribute, and measure digital coupons and promotions. CouponFactory.com is owned and backed by Rockfish, a full-service, award-winning digital agency. Brands using CouponFactory include Time Inc., Barilla, Regis and Hormel.