A volatile economy requires that doctors spend their marketing dollars wisely
Miami, FL (PRWEB) September 9, 2008
TodayMD, an innovator in online marketing technology and services for medical and dental practices, announced today a strategic relationship with Google to become an authorized reseller of Google AdWords™. AdWords is an online advertising program designed to help businesses of all sizes use the Web to find new customers by delivering relevant ads when users search for specific products and services. Expanding their search engine marketing (SEM) program to incorporate the Google AdWords offering enables TodayMD to deliver strong search engine marketing strategies to their medical and dental clients while maximizing their marketing dollars.
With nearly three quarters of internet users using search as part of the research process (1), Google AdWords is an important part of a medical and dental practice's marketing strategy. Advertising on Google's online advertising platform can provide medical and dental advertisers instant access to local patients looking for their services. As a Google AdWords Authorized Reseller, TodayMD's sales force is equipped to help doctors efficiently tap into the power and reach of the AdWords platform.
TodayMD's Managed SEM service includes comprehensive, full-service management of AdWords search advertising campaigns on behalf of doctors. Experienced SEM strategists provide professional account management by creating custom campaigns for each doctor designed to fit the individual client's specific marketing goals and budget. The high-quality customer service also includes ongoing campaign monitoring, measurement and testing to consistently deliver optimum performance and results. Advanced targeting options, customizable ads and detailed reports available to AdWords also enable dealer clients to evaluate the benefits and performance of their online advertising efforts.
"A volatile economy requires that doctors spend their marketing dollars wisely," said TodayMD V.P. of Sales, Michael DiCicco; "Our Managed SEM service, which includes Google AdWords, is hands down, the most cost effective way to accurately target online patients. The knowledge and experience we have gained from becoming a Google AdWords Authorized Reseller helps our clients obtain positive, measurable results from their advertising dollars."
TodayMD's Managed SEM service complements the other TodayMD online marketing platforms, and delivers a fully automated marketing optimization service for medical and dental practices. Doctors using TodayMD products and services are able to establish one process for all internet marketing that, through automation, measurement and testing, delivers consistent returns on their investment.
(1) Pew Internet and American Life Project Oct. 2007.
TodayMD is a medical and health care industry pioneer and a leader in helping small, medium, and large-sized medical practices and health care organizations attract local customers via search engine advertising, website development, and other marketing solutions.
TodayMD's local online advertising platforms provide medical practices with simple and affordable ways to get more phone calls - and new patients.
Our integrated services approach is changing the way medical practices advertise to local markets both offline and online.
TodayMD is a privately held company headquartered in Miami, FL with presence throughout the USA and abroad.
Google and AdWords are trademarks of Google Inc.
mike @ todaymd.com