Evesham, Worcestershire (PRWEB UK) 10 June 2012
Over the past few weeks the Toolbox boys have spent a good amount of hours in the warehouse, un-boxing products and giving them a quick review. Filming this, benefits the customer greatly to see what products really come with, the sizes and some of the features that are included; without this, all they have is an image to go by.
Even the Toolbox crew are learning new things about some of their products. Scott, Marketing Manager at Toolbox commented: “We were unpacking a popular Dremel gift set the other day and we were truly astonished to find the amount of accessories that come with it. We’ve had the same experience with other items and can’t get our head around just what good value for money these products offer. On a few occasions, we’ve gone and purchased them ourselves!”
So, with all these new videos being produced, it was obviously decided they need to be put to some use. James Cook in the Marketing department has pushed for a new YouTube channel as opposed to reviving the old one; start a fresh and all that. The new YouTube channel will be entitled ToolboxTools and is currently in the pipeline in regards to design and branding. It’s estimated to be up and running by the end of July – the team are looking forward to throwing up videos of all their power tools and whatever else they can get their hands on.
James provided a few sentences on the perceived benefits of this new YouTube channel and the impact it could have on the business. “Everyone knows that the internet and Google are gearing towards social media at the moment and YouTube is just another aspect of the big game we’re all in. However, we’re going to be a bit different, as well as uploading informative reviews which will benefit customers; we’re looking at potentially making some viral videos with the products we have to offer. It might pay off, it might not, but it’s worth a try considering we already have everything we need to do it.”
He continued, “The YouTube platform naturally allows users to comment and discuss videos, so this will also be an opportunity for us to interact with our customer base. We can provide them with more in depth reviews or answer specific questions about tools, seeing as we have them on hand – we see this as a positive step to promoting the Toolbox brand further. It’s also a chance to raise awareness for other things we get up to; whether it’s a charity event or something as simple as our challenge series which we will likely document on video.”
The Toolbox site is currently ran on the Online Home Retail Network which at present has close to 50 websites selling everything from a white toilet seat and Stanley knives to nail guns and chainsaws. Online Home Retail Limited first started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC and rebranded entirely. The business now employs 60 people in its dynamic offices & warehouses and continues to grow its turnover each year.