Our products, groups and categories are optimised for searches, whether through the Toolbox website or from a wider web search
(PRWEB UK) 18 January 2012
Amongst the cordless drills, hammers, screwdrivers and bricklayers’ tools, Toolbox also sells a range of electric pressure washers from leading manufacturers specialising in both the domestic and commercial markets. Over time Toolbox has come to stock and sell a vast number of pressure washers and accessories and, as a result, has focussed significant energy on this important part of its online business.
In an effort to keep sales high and provide and easier, more intuitive shopping experience for the online customer, the Toolbox marketing team has reorganised the pressure washer section of its website.
Scott Morris, Marketing Manager, said: “One way we’ve been improving the pressure washer section of our website is by changing the grouping and coming up with new sub-categories to sort various products. It’s all about streamlining the shopping experience, making it easier for the customer and maximising our sales.”
The change is obvious and it’s a great improvement. When browsing for pressure washers on the Toolbox website the customer is presented with a few simple options, for example: electric washers or petrol washers. As well as the washers themselves, there are sub-categories for accessories and cleaning solutions, offering the best gadgets and gizmos – including spray nozzles, brush attachments and pressure washer cleaners kits - from leading manufacturers.
Scott continued: “We’re always analysing our use of keywords and we’ve nailed it this time. Our products, groups and categories are optimised for searches, whether through the Toolbox website or from a wider web search. We’re confident customers will find what they’re looking for.”
Within one of the most popular categories, electric pressure washers, the products have been grouped by pressure. The pressure washers Toolbox stocks range from under 100 bar to well over 150 bar, meaning there is a considerable difference in the power and cost of various models. By grouping them by pressure it enables customers to quickly find the type of product they are looking for.
Tim Hodge, the Website Administrator responsible for the pressure washer grouping, said: “It was a fairly logical decision to group the products by pressure. Once the bulk of the products were sorted properly it was just a case of cleaning up around the edges; making accessories easier to find, grouping and sorting attachments and washer kits, all to make the experience of shopping with Toolbox more efficient and enjoyable.”
The reorganisation of Toolbox’s pressure washers is just part of the company’s efforts to continually improve and streamline its website.
Toolbox.co.uk is the sister company of the ever expanding Plumbworld Network. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50+ websites selling everything from automotive tools and chainsaws to barbecues and electric showers. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.
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