TravelMuse Releases First Trip Planning Widget for Bloggers; Introduces Crowd Sourcing
Plan-It! Widget Offers a Simple and Free Way to Increase Traffic and Turn Casual Blog Visitors into Active Planners; Crowd-Sourcing Functionality Provides Insight into the Web's Hottest Travel Topics
Hollywood, CA (PRWEB) November 17, 2008 -- TravelMuse, Inc., creators of TravelMuse.com -- the online travel destination for finding inspiration, planning trips and booking travel -- today unveiled the TravelMuse Plan-It! widget for bloggers. The TravelMuse Plan-It! widget is the first social bookmarking tool for travel Web sites. Bloggers can add the widget to individual blog posts, enabling their followers to save and share relevant content within the TravelMuse Planner. The company also showcased its new crowd-sourcing functionality, which delivers dynamically updated lists of unique travel insights based on real-time, trip-planning behavior.
Plan-It! Widget for Bloggers
Most travelers visit a number of different blogs and sites to do their trip planning, but they lack a simple way to organize their findings or share research efficiently. The Plan-It! widget provides a solution to help travelers easily collect and centralize their research -- while also increasing visibility for bloggers. Blogs that feature the Plan-It! social bookmarking widget allow visitors to quickly save content from the blog by simply clicking the Plan-It! button on any page. The content is then stored directly into the TravelMuse Planner -- a centralized place to collect, organize and share travel research. Within the Planner, individuals can easily create trip plans and share the research they've collected with friends, family and fellow travelers--driving more traffic back to the blog postings they've saved. Bloggers can easily add the Plan-It! button by visiting http://www.travelmuse.com/about/plan-it-blog.htm.
"The TravelMuse Plan-It! widget for bloggers lets followers further expand the visibility of a blog," said Kevin Fliess, CEO, TravelMuse, Inc. "The widget gives blog followers one-click access to trip-planning tools and can increase traffic to blog posts as trip plans are shared among travelers."
Crowd Sourcing
Crowd sourcing allows TravelMuse to provide insight into the hottest travel destinations and topics on the Web. As individuals save content into their TravelMuse Planner from TravelMuse.com and from around the Web, lists of most popular destinations and topics are generated and dynamically updated based on trip-planning behavior. By capturing the actions of crowds, TravelMuse can provide valuable insight reflecting the interests of travelers in real time.
"The Plan-It! widget lets us tap into the wisdom and social nature of crowds to track travel trends as well as drive traffic back to partners," added Fliess. "Blogs and other content sites that have installed the Plan-It widget can expect more page views to their content through these crowd-sourcing lists and through the information sharing that occurs inside the Planner."
About TravelMuse, Inc.
Headquartered in Los Altos, Calif., TravelMuse.com is the online destination for finding inspiration, planning trips and booking travel. Visitors can peruse weekly articles written by seasoned writers, use the industry's first Inspiration Finder™ to discover destinations, create trip plans via the TravelMuse Planner, and make air, hotel, car, cruise and package reservations though a comprehensive booking engine. (Reservations made on TravelMuse.com are powered by World Choice Travel, a division of Travelocity.com LP, a Sabre Holdings company.) The company has raised more than $3 million in funding from Azure Capital Partners and California Technology Ventures.
Media Note: Meet TravelMuse in Hollywood at The PhoCusWright Conference, Nov. 17-20, 2008, Renaissance Hollywood Hotel. TravelMuse will take the stage at the Hollywood Ballroom at 10.17 a.m., Nov. 17 during The Travel Innovation Summit.
Media Contacts:
Jennifer Hwang, (415) 420-3259
Dana Young, (415) 378-7998
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