Boston, MA (PRWEB) June 25, 2013
Treepodia, the leading provider of automated video solutions for online retailers, announced today that Tim’s Boots has increased conversions by 20 percent and improved indexing of its product videos after choosing Treepodia’s e-commerce video platform. Tim’s Boots is also seeing conversion rates for website visitors who watch video that are six times higher than the rates for visitors who don’t watch videos.
Tim’s Boots (http://www.timsboots.com) is an online-only retailer of cowboy boots, some in exotic materials such as snakeskin and alligator. The company is based in El Paso, Texas, considered the “cowboy boot capital of the world.” Tim’s Boots sought a better way to create product videos and increase their exposure in search engines, leading to its selection of Treepodia on the recommendation of the company’s website designer.
“We’d already seen the impact of videos on sales, and on creating stickiness on our site,” said Tim Urling, founder of Tim’s Boots. “However, we needed a boost to our SEO campaigns, so that we gain visibility for our videos in search engines and drive more traffic to our site. Treepodia made this process painless – and fast. We went live just two weeks after we decided on Treepodia.”
Treepodia’s ecommerce video platform enables online merchants to cover their entire product catalog with dynamic and effective video content in just 24 hours, and includes monitored video hosting, high-quality streaming, and a multi-environment video player. For Tim’s Boots, Treepodia has enabled the creation of 2,784 product videos, 97 percent of which are indexed by major search engines.
With Treepodia in place, Tim’s Boots has seen a 20 percent increase in overall conversion rates. In addition, Tim’s Boots customers who watch videos show a far greater likelihood to buy – the conversion rate for visitors who watch videos is six times higher than the rate for visitors who don’t watch videos.
“Getting videos up on our site now takes no time at all, thanks to Treepodia,” Urling said. “Given our increase in conversions and the growing number of shoppers who are watching our videos, the connection between videos and business success is clear to us. And with nearly all of our videos indexed on search engines, we’re anticipating great results from future SEO campaigns.”
About Treepodia, Ltd.
Treepodia offers the most advanced, affordable e-commerce video platform, with automated video production, hosting and streaming capabilities that quickly cover a retailer's entire product catalog. The result: significant traffic and conversion increases, with a guaranteed 4x ROI. With millions of videos created for small to prominent retailers such as Walmart, Dell, P&G, NFL Shops, Ice.com and ToolKing, Treepodia became the leading choice among IR500 brands and Magento Commerce clients. Treepodia features video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms. More information can be found at http://www.treepodia.com.
About Tim’s Boots
TimsBoots.com is based in El Paso Texas and was founded by Tim Urling in 2002. Tim has more than 20 years of business experience and is dedicated to complete satisfaction for each customer. Tim’s friendship and acquaintance with several top cowboy boot makers assures the highest quality craftsmanship available. For more information, visit http://www.timsboots.com.