New Book Shares 'The Power of Connected Marketing'

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Marketing experts Troy Spring, Glenn Pasch, Tracy Myers reveal how to dominate in age of marketing transition

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Consistently keeping up with the newest trends in business strategies is one skill a modern entrepreneur needs to possess. So with the advent of digital media and the perceived demise of traditional advertising, to what direction should they be heading? In "The Power of Connected Marketing" (published by Xlibris), three of the world's leading marketing experts reveal their proven strategies to help the modern business owner grow and dominate the marketplace.

Authors Troy Spring, Glenn Pasch and Tracy Myers recognize the current need for modern businesses to make the best out of their advertising dollars. But how is this possible when the existing methods of marketing rarely work in unison towards a common goal? In this book, the three marketing experts explain the current realities of these multiple platforms with the goal of diagnosing how the entrepreneur can capitalize on each with the best results in mind.

"In the age of digital and mobile explosion, many companies are more confused than ever," says Myers. "This book will help them understand that offline media is in fact, still alive and well, manage the online efforts better and then connect it all the way to the on-site experience. Armed with this roadmap, businesses will have an opportunity to really dominate their space and feel more comfortable with the advertising plan they have in place."

Practical, dynamic and widely-expansive, "The Power of Connected Marketing" offers expert solution to the one of the most urgent dilemmas faced by businesses in this crucial age of marketing transition.

“The Power of Connected Marketing”
By Troy Spring|Glenn Pasch|Tracy Myers
Hardcover | 6x9in | 172 pages | ISBN 9781514424612
Softcover | 6x9in | 172 pages | ISBN 9781514424629
E-Book | 172 pages | ISBN 9781514424636
Available at Amazon and Barnes & Noble

About the Author
Tracy Myers is an award-winning small business marketing and branding solutions specialist, car dealership owner, best-selling author, Emmy award-winning movie producer, speaker, business coach, wrestling promoter and entrepreneur. He is commonly referred to as “The Nation’s Premier Automotive Solutions Provider.”

Troy Spring is a well-respected small businessman and entrepreneur. His company, Dealer World, is recognized as a leader in increasing the customer count, sales and profits of businesses all over the east coast. He co-authored the bestselling book "Unfair Advantage," and wrote "Turbo Charge your Life." Spring is a national speaker on growing businesses through better advertising.

Glenn Pasch is a highly requested speaker throughout the U.S. and internationally on the subjects of digital marketing, leadership development and employee training and performance. He continues to author articles for multiple industry publications and is co-author of the book, “Selling Cars in the Digital Age” which has been translated into four languages.

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.

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