Trummell Valdera Comments on Organizational Transformation Achieved through Higher Transparency and Social Media Activity

Bethany, Deleware (PRWEB) June 12, 2012

The Wall Street Journal’s MarketWatch.com has released recent news that details a new study on the best practices of Chief Executive Officers (CEOs). This study cites a higher degree of transparency, achieved through a more prominent use of social media, as an important shift in successful business procedures. Trummell Valdera, a leading HR expert, warns professionals that such transparency comes with both risks and benefits.

The aforementioned press release cites a study conducted by IBM, which surveyed 1,700 CEOs who work in 64 countries and across 18 industries. The results of the study indicate that “CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.”

According to the article, companies that perform more successfully than their competitors are 30 percent more likely to cite increased transparency as a key component of their success. In achieving this, they often integrate social media platforms into daily operational procedures. The article asserts: “To forge closer connections with customers, partners and a new generation of employees in the future, CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement. Today, only 16 percent of CEOs are using social business platforms to connect with customers, but that number is poised to spike to 57 percent within the next three to five years.”

Trummell Valdera believes that increased transparency and the use of social media are wonderful new developments within the business world; however, she cautions CEOs and other business professionals that openness and social platforms provide both benefits and risks.

“Transparency allows CEOs to build a more trusting relationship with consumers, employees, and business partners,” commented Trummell Valdera. “This increased communication between senior executives and the rest of the world has created a more positive business experience for all parties involved. This positivity can only be sustained if social media is used responsibly. By integrating social networking tools into daily business operations, organizations become more and more vulnerable to the actions of their customers and employees.”

ABOUT:

Trummell Valdera is a seasoned human resources expert who has built a great deal of expertise over the course of her career, including organization development aligned with leadership and governance objectives. A highly regarded HR professional, she acts as a change agent and business partner to assist her employers in achieving the organizational transformation and talent management that they seek. Additionally, she is capable of providing senior level strategy, targeted policy development, the implementation of new HR strategies, talent management, and cultural transformation. As an organizational transformation expert, Trummell Valdera utilizes exemplary leadership, targeted talent management, and cultural transformation to secure current and future success with regard to the management of human capital.

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