To achieve the overall goal, the aim of this initiative is to create a video ad that can work as a catalyst to gain public attention
(PRWEB UK) 1 August 2012
30 seconds to raise awareness on chronic hunger in the world. This is the challenge that FAO, United Nations Organisation for Food and Agriculture, together with Userfarm, the international video crowdsourcing platform, have launched to video makers from around the world.
Chronic hunger is a solvable problem, but it is essential to make it a priority on the international agenda. In order to make it impossible for people to ignore such a critical issue, it is necessary to build a widespread mass of people in all countries, no longer willing to accept the presence of the millions of people who go without food each day. The aim is to encourage more young people to understand the problems of poor nutrition and suggest concrete initiatives to fight hunger in the world. To achieve this goal, FAO (Food and Agriculture Organization) of the United Nations, together with the international network of videographers on Userfarm, have decided to engage the public , in particular all operators in the world of communication, to take part and spread awareness about the issue of hunger. To achieve the overall goal, the aim of this initiative is to create a video ad that can work as a catalyst to gain public attention on the problem of chronic hunger and submit it on the video contest platform.
Creatives and video enthusiasts are invited by Oscar prize winner Jeremy Irons, spokesperson and ambassador of the initiative, to share on the platform videomaker.endinghunger.org a video that can raise awareness on the emergency conditions that over one-seventh of the world population lives in. The campaign is part of the activities of the site EndingHunger.org that collects videos, short animations, podcasts, books, maps, contests and news around the topic.
Videomakers are encouraged to express themselves creatively, finding an engaging way to interpret EndingHunger message and producing a video that can incite viewers to take part in the end chronic hunger movement. The deadline to upload the video is 30th September. 2012. The authors of the 3 best videos will respectively receive 3500 euros, 1000 euros and 500 euros. A jury of expers will select 2 of the best videos, the third one will be chosen by the users of the site EndingHunger.org.
Userfarm, active in Italy, Spain, France and the United Kingdom, is the first international video contest platform that allows you to create, through a network of over 35,000 video makers, commercials, videos, insight, documentaries, case studies, fiction, cartoons, music videos. Many brands, communication agencies, television channels and publishers already took advantage of the potential of video crowdsourcing: RAI 5 for the production of crowdsourced video shows; Lady Gaga, Vodafone, and Microsoft to for viral videos creation; Disney, Libero.it Mobile and Sony for brand engagement contests; Repubblica.it for the realisation of their citizen journalism project.
Userfarm is owned by TheBlogTV, the international social media company that creates value for brands, engaging the crowds on the social web and activating communities.