CGS Launches VirtualEvents365SM for Lead Generation
Enhanced profile and social media capabilities, live lead assignment tools in the booth and ROI dashboard added to the leading virtual platform for marketers.
New York, NY (Vocus/PRWEB ) November 6, 2009 -- CGS, the global leading provider of virtual event solutions (www.virtualevents365.com), today announced the immediate availability of VirtualEvents365 for Lead Generation, featuring capabilities such as enhanced profile, social media integration, live lead assignment in the booth and ROI dashboard, enabling marketers to generate qualified leads at a lower cost. Templates for creative branding are also included as part of the release.
“Marketers are facing the challenge of creating brand awareness and consideration with immediate results on preference and leads–with significantly reduced marketing budgets,” said Jocelyne Attal, president of JAgency. “Virtual events are part of the solution if they offer real branding options and sophisticated lead management tools. This latest set of capabilities, designed for qualified lead generation, offers unmatched tools to manage leads as well as a platform for creative branding,” added Michael Wilding, senior vice president of technology solutions and training at CGS.
Key business benefits in today’s release of VirtualEvents365 for Lead Generation include:
* Profile and social media capabilities - Attendee profiling helps identify and locate event participants with common interests and leverages social media to create personal collaboration rooms where individuals can share ideas, best practices and experiences. Using social media, participants engage in interactive, two-way communications through chat cafe, VOIP, video, polling, application sharing and white boarding. This increases the level of engagement and the ability to generate high quality leads while facilitating the nurturing of existing relationships.
* Live lead assignment - Marketers can quickly identify attendee interactions and instantly assign the leads to the appropriate resource–in real time. Doing so not only reduces the cost of generating the lead, but also ensures focused engagement, speeding the qualification time and shortening the sales cycle.
* ROI dashboard - Marketers can now analyze progress throughout an event and utilize real time metrics and reporting on demand, allowing them to be proactive in their efforts to create buzz, cross-sell, up-sell, uncover qualified prospects and ensure that the event is successful in generating measurable results.
* Platform for creative branding - Organizations can use templates or create a custom branded virtual experience that promotes their brand identity cost effectively. Creating an engaging branded online community helps raise awareness and consideration rates.
VirtualEvents365 for Lead Generation also enables presenters to proactively interact with the audience, take polls and respond to questions in real time – delivering a high-impact, media-rich virtual experience.
About CGS VirtualEvents365(SM)
CGS VirtualEvents365 is the global leader in virtual event solutions for corporate events, demand generation marketing events & launches, corporate e-learning, virtual job fairs, virtual conferences and virtual tradeshows. This innovative platform builds on CGS’s 25 years of experience developing technology-based solutions for over 3,500 organizations worldwide. For more information please visit www.virtualevents365.com
About CGS
For twenty-five years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through technology. With global delivery capabilities, expertise across leading platforms and deep experience in multiple industries, CGS has become the IT partner of choice for thousands of organizations worldwide. CGS delivers a wide array of proprietary and third-party business applications, technology and business services, outsourcing solutions and learning & communications platforms. Headquartered in New York City, CGS maintains a worldwide presence with 20 offices in North America, Europe and Asia. For more information please visit www.cgsinc.com
Contact:
Mauricio Barberi
Vice President, Worldwide Marketing
Computer Generated Solutions, Inc.
+1 (212) 261-2074
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