Baltimore, MD (Vocus) April 10, 2009
Leading K-12 virtual school provider, Connections Academy announced today the launch of its new public Web site, ConnectionsAcademy.com. The Connections Academy Web site offers a wealth of information for students and families interested in learning about virtual school and Connections Academy's high-quality, highly accountable, tuition-free program.
In addition to learning about the program, families may enroll students in a Connections Academy school through the new Web site. Enrollment in Connections Academy schools for the 2009-10 school year opened on April 1st.
"Our goal was to produce an engaging, informative, and user-friendly site that reflects our high-quality and well-respected virtual school program," commented Michele Clark, Director of Online Marketing for Connections Academy. "In addition, the new look strives to capture the warmth of our schools and teachers and the feelings of success our students experience."
To colorfully illustrate the features and benefits of Connections Academy, such as personalized learning, and to appeal to varying audiences, the new Web site offers more multi-media presentations and video shorts.
In addition, there is increased emphasis on student success and parent satisfaction. A new "Proven Results" section highlights the results of Connections Academy's annual parent satisfaction survey (e.g., 95% of parents would recommend Connections Academy), and will contain information about Connections Academy schools and their academic achievements. Parent quotes and student stories are also featured throughout the site. Through the "Contact a Parent" feature, parents who are considering the virtual school can connect with parents who have students currently enrolled in Connections Academy.
Susan Fancher, Vice President for Marketing at Connections Academy said that the new Web site incorporates extensive research into what parents and students look for when they visit http://www.ConnectionsAcademy.com and how to best organize the information presented there. "Right away, and right from the home page, parents and students find answers to the questions most often on their minds: What is Connections Academy?, Why Choose Connections Academy?, and How do I Enroll? You'll also find details about each Connections Academy school, teachers, top-quality curriculum, and our innovative use of technology."
Additionally, the Web site offers a host of outside resources on the topics of education and online learning including reports, studies, and other reference materials. "Choosing a school for your child is extremely important. We want to provide parents with as much information as possible to help them navigate their school choice decision," Fancher continued.
Connections Academy partnered with Fastspot, the Baltimore-based, interactive design agency to design the new Web site. Connections Academy's Clark said, "Our site needs to present a lot of information in a well-organized, logical, and user-friendly way. Fastspot's skills and approach were a good fit with our organization. We are very pleased with the result and will continue to add new features to the site." Tracy Halvorsen, Principal and Creative Director or Fastspot, added, "Connections Academy was a very collaborative client, which was instrumental in allowing our marketing partnership to accurately represent their schools and mission. We are confident the new information, organization and user-centered design will allow Connections Academy to exceed their communications objectives."
Connections Academy provides personalized K-12 education outside the traditional classroom, combining a proven curriculum, unique technology tools, and an extensive offering of electives, clubs, and community experiences to create academic and personal success for students. Students interact with state-certified teachers over the Internet using live online lessons and email, as well as over the telephone, and at times in person. An adult Learning Coach monitors progress in the home. Connections Academy operates schools in fourteen states across the country.
Connections Academy schools meet the needs of students and families looking for a public school option for students who learn at a different pace from their peers, students who want more individualized instruction, individuals living in isolated rural settings, or those who want a more flexible learning schedule or want a learning environment outside of the traditional classroom. Homebound and previously homeschooled students can also thrive in the program.
Enrollment for the 2009-2010 school year is going on now. Over 350 in-person and online information sessions have been scheduled for families who want to explore the benefits of virtual public school and learn how Connections Academy's innovative school program, offered tuition-free, can meet individual student needs. For more information visit http://www.ConnctionsAcademy.com or call 1-800-382-6010.
About Connections Academy
Connections Academy is a leading national provider of high-quality, highly accountable virtual public schools in fourteen states operated in partnership with charter schools, school districts, and state departments of education. Connections Academy schools deliver top quality, personalized education for students that combines certified teachers, a proven curriculum, technology tools, and community experiences to create a supportive and successful environment for children who want an individualized approach to education. In Connections Academy's Personalized Performance Learning® approach, students use daily lesson plans and curriculum materials provided by Connections Academy. Teachers develop a learning plan for each student, utilizing a proprietary, web-based Learning Management System to deliver, track, and administer the learning. In 2008-09 Connections Academy serves students in Arizona, California (Southern and Central), Colorado, Florida, Idaho, Minnesota, Missouri (through the Missouri Virtual Instruction Program), Nevada, Ohio, Oregon, Pennsylvania, South Carolina, Texas and Wisconsin. Connections Academy offers grades K through 12, though some schools do not offer all grades. For more information, call 800-382-6010 or visit http://www.ConnectionsAcademy.com .
Connections Academy Public Relations