Vocus, Like, Offers Free Facebook App Trial

Free Trial Provides the Opportunity to Test Drive Facebook Apps that Attract New Fans and Drive Engagement

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When a fan ‘likes’ a brand’s Facebook page, they are inviting that brand into their daily lives along side status updates of personal friends and family. It’s an incredibly powerful sign of loyalty and a unique opportunity to build a community.

Beltsville, MD (PRWEB) June 20, 2012

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud marketing software, today announced a 14-day free trial of its Facebook Apps. Vocus Facebook Apps is one module of the premium Vocus Marketing Suite. As a standalone product, users will be able to use as many of the 17 different Facebook Apps as they’d like for 14 days, with five different subscription options starting at $19.99 thereafter.

Vocus Facebook Apps are based on the technology acquired from North Social in 2011 and has been integrated into the Vocus platform. Some of the most popular Facebook Apps used include Fan Offer, which offers coupons to loyal fans, and Exclusive, where a set number of registrants must sign up before a deal is un-locked, and the Video Channel, which enables users to integrate and organize YouTube videos within their Facebook pages.

“Facebook marketing is unlike any other medium; it is both powerful and almost intimate at the same time,” says Vocus Senior Vice President of Products You Mon Tsang. “When a fan ‘likes’ a brand’s Facebook page, they are inviting that brand into their daily lives along side status updates of personal friends and family. It’s an incredibly powerful sign of loyalty and a unique opportunity to build a community.”

Registration is simple and easy and designed to provide free trial participants access to install and customize Facebook Apps within a minute. The free trial will not include integrated HARO queries, PRWeb releases or Vocus Social Marketing which are available in the premium Vocus Marketing Suite.

“Facebook’s social graph, and the inherent viral potential of social sharing, affords the opportunity to reach upwards of 900 million people,” added Tsang. “The challenge with Facebook is finding new fans and customers and Vocus Facebook Apps help you do that.”

For more information or to register for the free trial please visit:
http://www.vocus.com/content/trials/facebook/index.asp

About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

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