Lanham, MD (PRWEB) November 16, 2010
AIMG | Accurate Imaging is adding one more tool to its marketing toolkit: public relations. A global marketing firm offering web site design, Internet marketing and offline advertising, and recently signed with Vocus (NASDAQ: VOCS) to support its new efforts of offering PR services its clients, including small businesses.
“In planning for 2011 and assessing the needs of our clients, we determined that aligning with the PR management industry leader Vocus opens up opportunities for publicity for all of our clients, particularly those who don’t have the budget for a full-fledged PR firm,” said AIMG President and Founder Joe DeMicco. “In addition to the distribution of client news and announcements over the Web, we now have the ability to cultivate media relationships and potential media opportunities across the full range of industry sectors.”
With a specialty in online marketing, AIMG | Accurate Imaging has been a long time customer of Vocus’ online news distribution service PRWeb. Search marketing, SEO results and online visibility are all benefits the company cites as motivation for exploring additional options with Vocus’ marketing and PR platform. However, DeMicco is cautious to point out his goal is to augment existing services, not to become a full service PR firm.
“We are not a public relations firm and we are not trying to pose as one, however we can perform many of those functions as a value added service,” said DeMicco. “Every company can benefit from some type of media relations – we’re just aiming to put it in reach so everyone can get in on the game.”
“AIMG is a sound illustration of the trend towards integrated marketing,” said Kye Strance, director of product management at Vocus. “Just as traditional PR professionals have been exploring social media and SEO as new ways to complement their work, other marketing functions are increasingly looking to PR to complement theirs.”
The addition of Vocus represents AIMG’s continued mission to offer clients comprehensive services to brand, market, promote, enhance, support, and grow their businesses both online and offline, maintaining its “One Company Every Step of the Way” objective.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand marketing and PR software. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their visibility and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of earned marketing including media relations, news distribution, news monitoring and social media. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
About AIMG | Accurate Imaging
AIMG | Accurate Imaging is a full service global marketing and web development agency, headquartered in Charlotte, NC, that serves clients in the United States, Canada, Europe and Australia. It offers website design, search engine optimization, custom application development, consulting for business, publicity and marketing, and design and management services for multi-channel initiatives including online, print, commercial video production, and broadcast radio and television. AIMG’s divisions include NOA Marketing Division specializing in the needs of non-profits, organizations and associations, and the recently established Local Marketing Division serving medium and small business ‘brick and mortar’ and service providers targeting cities, counties, and regions. Visit http://www.aimg.com or call (704) 321-1234.
About Joe DeMicco
Joe DeMicco has been an online and marketing consultant for almost 20 years. He started his flagship company AIMG | Accurate Imaging in 1994. He has worked as a consultant and produced content for companies like BMW, Discovery Communications, Publicis, Thomas Register (ThomasNet), Net2Phone, Robotic Industries Association, Automated Imaging Association, Hose-McCann Communications, and Excite Media Group. In 2007 he established Industrial Web Solutions, which specializes in online and offline solutions for industrial manufacturers. His blog DeMicco.com offers business development tips.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.
# # #