United States Golf Association Gets a Hole in One with Vocus On-Demand Public Relations Software
Vocus' Fully-integrated on-demand PR management software enables the United States Golf Association to maximize its public relations efforts with targeted media lists, automatic news monitoring and comprehensive PR measurement tools.
Lanham, MD (Vocus/PRWEB ) March 31, 2008 - Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that the United States Golf Association (USGA), the national governing body of golf in this country and Mexico, has selected Vocus' PR software to manage its public relations activities. Using Vocus, the USGA will be able to raise awareness for each of its PR campaigns by building targeted media lists for its news, automatically monitoring and tracking news coverage and evaluating its messaging and impact with PR measurement tools.
"We had used other PR software prior to Vocus for individual parts of our programs, such as developing media lists in various geographical areas, but nothing that covered all of our PR needs," said Craig Smith, Director of Media Relations for the United States Golf Association. "With Vocus, we will be able to solve many of the key challenges facing us by building better targeted media lists for specific media interest, and generating them within minutes. It's all quite amazing."
Smith continued, "Vocus' easy-to-use system was able to offer us much more than the other solutions we looked at in the way of measurement tools. Vocus will not only help us get results but analyze them as well to find where our efforts are paying off, what is working and where we are weakest with our messaging."
The Association's most visible role is played out each season in conducting 13 national championships, including the U.S. Open, U.S. Women's Open and U.S. Senior Open. Ten additional USGA national championships are exclusively for amateurs, and include the U.S. Amateur and the U.S. Women's Amateur. With so much news surrounding each event, Vocus virtually assures that the messages the group sends reach their destinations.
"Vocus will enable us to automate a daily feed of our news coverage to our team as well as the upper management group. Now, our team and executives will always be able to see our PR impact and know what is being said about the organization, and by whom," said Smith.
Smith continued, "We are excited by the impact Vocus will have on our public relations and the insight it will provide into our current programs, and, mostly, the success it will help us achieve."
About the United States Golf Association:
The United States Golf Association (USGA) has served as the national governing body of golf for the U.S., its territories and Mexico since its formation in 1894. It's a non-profit organization run by golfers for the benefit of golfers. The Association sponsors a variety of programs that benefit everyone who plays the game, from conducting 13 national championships each year, to writing and interpreting the Rules of Golf, to funding turf grass and course maintenance practices, to supporting grassroots programs through its "For the Good of the Game" initiative.For more information about the USGA, visit www.usga.org.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,400 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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