Vocus Enables Daisy Rock Guitars, Strategic Communications, Alfred Music Publishing and More to Monitor and Analyze Social Media
The Most Advanced On-Demand Software for Public Relations Management in the Industry, Vocus Allows PR Professionals to Easily Demonstrate Social Media's Impact on the Organization
Lanham, MD (PRWEB) May 6, 2009 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that leading companies including Daisy Rock Guitars, Strategic Communications and Alfred Music Publishing are using Vocus to monitor and evaluate social media's impact on the organization. With Vocus, customers are able to track conversations on popular social media sites, such as Twitter, YouTube and Linkedin, to form a successful social media strategy and demonstrate their value to the organization's bottom line.
"It is expected that PR pros, and anyone in communications, need to be at minimum monitoring social media," said Crystal Smith, PR Consultant with Strategic Communications, L.L.C. "With Vocus instead of having to check individual accounts for each social application, everything is fed directly into the platform that already houses the rest of our news. A platform that we log into every morning, and use throughout every day. And better yet, any social media results are included in our Vocus analytics that we in-turn provide to our clients. Honestly, I was surprised that no one else had developed or offered this kind of service to us yet; but I am so glad that Vocus developed it first."
"Social media sites are essential for Daisy Rock to reach girls of all ages and continue our mission to do whatever it takes to help girls play guitar and enjoy music. The Vocus social media monitoring system is at the forefront of their industry, and using Vocus will enable Daisy Rock to connect with our female audience like never before by not only monitoring but also engaging on social platforms such as Twitter," said Rich Lackowski, Daisy Rock Girl Guitars, Director of Marketing & Public Relations. "We are thrilled to have chosen a PR management system that strives to bring the latest technology along with amazing customer service."
Using Vocus' News On Demand module, customers can monitor and track conversations about their company and key competitors in social media outlets. In addition, Vocus helps customers gauge the impact of social media conversations on their brand by analyzing the discussions to understand their online reputation over time. Customers can set up automated reports to view and share the information with their PR team, product managers, customer service and executives.
"Vocus' social media monitoring is a great testament to its commitment to bring the latest technology while maintaining a cost-effective and easy-to-use setup," said Samantha Ordoñez, Alfred Music Publishing Co., Inc., Marketing & Public Relations Coordinator. "As the No. 1 educational music publisher since 1922, Alfred remains dedicated to producing innovative and high-quality products that help people learn, teach, and play music, and we are couldn't be more eager to utilize this PR management system that will successfully take us into the new and exciting realm of social media."
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,500 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
Press Contact:
Robin Lane
Vocus, Inc.
301-683-6022
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