Boston based WEVO Names Debi Kleiman, Director of Babson Center for Entrepreneurship to its Board of Advisors

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WEVO Disrupts Traditional Online Conversion Tools

Debi Kleiman

Debi Kleiman, Boston marketing executive, has joined WEVO as a member of its Board of Advisors. WEVO is a Boston-based startup that leverages machine learning and crowdsourcing technology to dramatically increase online conversion.

“WEVO is dramatically changing the way that companies think about web conversion. By leveraging machine learning and crowdsourced insight, WEVO identifies why a site isn’t converting well and identifies the actions required to improve it. Leveraging WEVO’s unique technology companies can reduce the design iteration process, and get to significant improvements in conversion in days” said Debi Kleiman. “I’m excited to be working with this highly experienced team and exciting new technology.”

Debi is the Executive Director at the Arthur M. Blank Center for Entrepreneurship at Babson College. She brings more than 20 years of experience as an award-winning marketing executive to the WEVO team. She has delivered strong business results as Managing Director and Executive Vice President at Havas Media, and as President of the Massachusetts Innovation & Technology Exchange (MITX).

“We are thrilled to have Debi as part of our team. Her deep understanding of the latest trends in digital marketing, keen insights and thought leadership provide a significant contribution to our company,” stated Nitzan Shaer, co-founder and CEO of WEVO. “As a leader and digital marketing entrepreneur Debi’s experience will help accelerate adoption of WEVO’s disruptive solution.'

About WEVO
WEVO is an online service that leverages machine learning and crowdsourcing technology to dramatically increase online conversion. Unlike market research and A/B testing tools, that can consume considerable time and resources, WEVO provides marketers with new page designs and tailored messaging that have been proven to convert at a higher rate - in days rather than months.

To learn more, contact WEVO Conversion at http://www.wevoconversion.com.

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Janet Muto
WEVO Conversion
+1 617 249-0531 Ext: 701
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